“ You don’t have to see the whole staircase, just take the first step.” As the words truly said by Dr. Martin Luther King Jr. This however applies on every platform, at every phase of life, rather it requires being an activist or leader influencing millions with their words of wisdom or being a social media influencer whom people trust enough to go with their recommendations in various scenarios.
Now bringing on Instagram, it is a site that has provided opportunities to many to go on ahead with their skills and bring newness to the media and hence get instagram followers. If you are super glued to Instagram and gaining followers who love your content (posts and stories ) then you can surely think of becoming an influencer. And with an increasing number of audience, you’ll get recognition after which brands will approach you for advertisements, paid partnerships and promotions.
Instagram also pays influencers on the basis of per post, though the amount varies from brand to brand and also depends on the quality of content you are putting up as well as on followers. Since, the more the following, the more popular you are. In this article we’ll study about the tactics and schemes played to become an above board influencer and how to get under the auspices of fancy brands that could earn you a fortune. All that’s required are will, innovation, strategies and engagement to follow the order.
Social media influencing has become a profession for many, but not all are able to don according to the required traits , as it demands long-term commitment and work on social media platforms in order to be able to build a strong enough community, where the followers are motivated and interested enough to actively communicate with and share content of an influencer and trust you enough to follow your recommendations. “People inspire people. Nothing influences people more than a recommendation from a trusted friend.
A trusted referral influences people more than the best broadcast message. A trusted referral is the HOLY GRAIL OF ADVERTISING” as said by worldwide famous influencer, an entrepreneur, and also a billionaire Mark Zuckerberg. If you want a slice of the influencer pie, then it requires you to stand out and be good at engaging with your followers. It includes staying attuned to all the upcoming trends and having a knowledge of how to get recognition with your innovative and imaginative conceptions.
What’s important is to remember that though growth is more of an uphill battle these days, it’s however still more than possible. You just need to bring out your creative side in light and make a list of basic factors that would make your feed worth watching and worth going along with. Basic factors such as selecting a niche or field about which you will be blogging. It could be fashion, health, interior, food, travel or some hilarious content.
How Is Selecting The Right Niche Important?
Talking about niche, you also got to be mindful of your passions and strengths as it would be darn hard to create a day-in and day-out content if you are not into it or not passionate enough about the field that you have chosen. After narrowing it down to the theme of your interest, the next step includes making a public Instagram business account. This business account provides you with analytical tools which then provides an insight into what your audience is more into and liking, the demography of your followers and other useful statistics.
To be an influencer, you need to post regularly with engaging enough and friendly content. Other elements like the quality of photos that you are uploading needs to be nifty with good editing making it look artistical. Also, aesthetic plays a vital role too and an apple -pie order, bringing an overall design to profile. However, photos alone are not enough, some interesting and eye-catching captions and relevant hashtags need to be accompanied too.
Once with increased follower base you can pitch into brands to hire you for their products. Then the next thing to do is to write them, tell them what you are offering, who your followers are, and about the engagement level of your page, etc. Now comes the promotion of the page, where you need to optimize your profile, a clear and fetching profile picture with gripping bio, branding hashtag and trackable URL will surely help optimizing your profile.
Understand the power of Hastags:
Using famous hashtags that also go with the story of your posts helps a lot, along with cross-posting on other social media platforms like Facebook, snapchat, LinkedIn, Twitter, etc. Take an example, like if you have uploaded a picture on Instagram so to have audience that is connected to you via other social platforms take Snapchat, so on Snapchat you will upload a story that includes information about your latest post that you have uploaded on a different platform so that the audience of snap chat could view the post too and start following you on that platform.
Paid Promotions are also highly effective:
You can also opt for some paid promotions on instagram. Instagram has a promotion feature which is operated on the cost-per-thousand Impression basis, which means for every 1000 people that see your post, you pay the specified bid amount and for this you need to firstly create a business account on Instagram. Then you have to set up an ad option and select the objective of your ad, target the audience and format of your ad within the ads manager.
Also, Instagram allows you to create an audience of people similar to your existing followers automatically through its algorithm. You can decide the duration that your ads will run for and budget you are comfortable spending. To gain traction and attention, you should also collaborate with influencers and host giveaways.
Now coming on to investment, the initial investment while starting a career as an influencer on Instagram is nil but once your profile starts gaining enough recognition, you should invest in certain accessories such as a good camera phone or a dslr, a good backdrop for shoot that includes good furnishing and props to give your posts an aesthetic touch, , you can also invest in giveaways on your Instagram channel to your followers and will increase your engagement level.
Along with that you can also join platforms such as Buffer, Planoly, Preview or Ripl, these allow you to schedule your Instagram posts in advance, in terms of posting paving way for consistency. The aim of this article is to find out the methods as to how to score enough followers to become an Instagram influencer.
The Ultimate Guiding Steps To Become An Influencer
However, becoming an Instagram influencer isn’t as easy as shooting fish in a barrel, and it’s no secret that Instagram platform in the current year is way too different than it was a few years back. Long forgotten are the days when getting featured on a larger profile would have granted you millions of new followers. Posting a three word caption ? it doesn’t do it anymore, you need to be way ahead than that if you are thinking about scoring a good audience and grabbing the attention of famous and fancy brands that could make your life.
As brands are spending a HOARD of cash on influencer marketing these days. Whether it includes free trips to exotic destinations around the world or whether it be charging for a promoted Instagram story, nowadays leveraging a following has become a fruitful or lucrative way to make money online and be your own boss. Some ways on how to become an Instagram influencer and get paid are stated below:
Identifying your niche and content pillars:
The first and foremost step to become an Instagram influencer is picking a niche as you can’t be popular for just everything, so you’d rather choose something that you are great at and have enough knowledge regarding that.
You love making bentos ? Or is it dolling up and makeovers you into ? How about posting OOTDs ? Or let’s take Korean skincare ?
Once you pick a niche, you better stick to it, so pick something that reflects your interest and you don’t mind doing days on.
Picture this : While scrolling through Instagram’s explore page you come across a beautiful and stunning travel image that you can’t take your eyes off of, and since you love to travel and explore places, one to always look for more inspiration to jet-set, you follow it rather then than following a page filled with random images of dogs and cats or family pictures.
By dominating a niche on Instagram, it so doesn’t matter if you have 3k or 300k followers. What you’ll end up having is a highly engaged crowd that would trust your opinions and recommendations and that’s the type of influencer any brand would want to work with.
Creating High-Quality Instagram Posts:
It all depends on the quality of content you put out if people are going to like, comment and follow your account or not. A blurred selfie or a dimly lit shaded picture of a meal does not typically attract droves of raving crowds. But if the pictures are high-quality, that is non-pixelated and aesthetically-pleasing images that inspire, entertain or educate the audience ? Well, now we’re talking.
If you really want to score followers and grow your account then you’d be required to invest and upgrade your cell into a high- quality picture taking one or a decent DSLR and spending enough time to get photos that have good lighting, solid composition, and are in focus in all the right places. Along with this you also have to make sure to write relevant captions and hashtags to attract ideal followers.
To see your feed and followers growing on Instagram and to stay atop the ladder with your followers, it is mandatory to be consistent enough. Since Instagram wants people to be consistently using the app. As far as feed posts go, you need to pick a suitable schedule, whether it is every day of the week that you are posting or just Monday through Saturday, you need to have a proper time-panel and commit to it. Regardless of posting schedule to commit to or go with, it is somewhat vital to show your appearance on your Instagram stories.
Instagram stories are seemingly becoming more important and it’s become a norm to spend more of the time going through stories rather than scrolling through feed. It proves to be quite hard to stay consistent and timely and showing up according to a decided schedule. So here the thing that could be done: friend, photographer or tripod and shooting for next week’s content.
Meaningful Related Captions:
A pretty face with a cute 4 -word captions doesn’t cut it anymore, users are wanting more out of the influencers they follow. The data from recent studies shows that average caption length has seemingly increased by more than double of it since 2016. Captions give great opportunity to spark interaction and conversation and to start forming meaningful connections with your community. It’s also definitely a place to provide inspiration, motivation and value to your audience with your words of wisdom.
Collaboration With Other Influencers:
As the saying goes “It’s not about what you know, but who you know.” The same goes for Instagram. Though it’s totally possible to grow an account all by yourself, however, collaborating with other big influencers will make it much easier and faster even. You will get to make connections or will have a network within your niche and come across opportunities you may not have heard of on your own.
Spending some of your time going through your favourite hashtags and finding accounts of your niche surely will help. Engaging with their uploaded content, start a conversation or something, you may even end up collaborating and meeting in real life.
Reaching Out To Brands:
Once your account reaches 1k+ followers, it’s time to reach out to brands within your niche. You don’t have to be scared to start pitching if you have a small follower base, if you have an engaged following and if it’s the brand’s target audience, you truly stand a great chance to land the opportunity. In fact brands nowadays search for micro influencers more than not, so lift your head high and go on with it.
Engagement Is A Golden Virtue:
The successful Instagram influencers don’t just upload a post and let it be, logging out of the account. Instead you’ll usually find some questions attached below which would demand engagement with people, and they spend their time replying to comments, DMs and engaging with other accounts. This would in turn will help to create a dang stronger community around your brand blog and the casual swipers will turn into raving fans.
Another way of increasing engagement with the audience is posting a poll on Instagram stories that is asking for their opinions on what to wear, and to what place you should travel next, or what photo they like most. You might have come across captions like “letting my followers control my day”, these are some of the ways of strengthening the bond and engagement, along with asking for their feedback on the post.
An Effective Bio:
One more step in becoming a successful influencer is a great bio. An Instagram bio consists of a total of 150 characters, it can be short but surely is the elevator pitch of your entire account . It introduces you to the users who have no knowledge whatsoever of who you are and what you do.
If you failed to have a clear, concise and informative bio, customers probably won’t follow your brand blog. After all would you yourself trust an influencer who can’t even give their introduction right? All you need to express in your bio is your personality, simply introduce yourself to the world.
Revies Of Literature
The earliest research of this topic was conducted in New Jersey, USA in the year 2010, this research mainly focussed on creating an algorithm, the influencers can be divided into three tiers. Tier A is a group of influencers with the most number of followers, and along with it they are more current news oriented. Tier B is the group that has reasonable followers however, they have a team which helps them create the content. Tier C has the least number of followers and are very influential as they dig deep into the topics. Most brands preferred Tier C. The main purpose of this paper was to identify the groups of influencers and help brands choose the influencers wisely (Booth and Matic, 2010 )
Objective Of The Study:
The purpose of this study is to identify and analyze the ways as to how to become an influencer on Instagram.
Buying Followers And Likes
Most individuals are totally unwilling and unenthusiastic to invest their time into building up a profile and earn followers and likes. Buying Instagram followers is an increasingly recurring action lately, after all it allows influencers to improve the level of positioning of their profile much faster as compared to achieving those results manually. This then leads to even more of the following since people feel and perceive them as an important account. As a comparison, people will obviously and instinctively follow the account with 7k followers rather than one with mere 70 followers. So, here are some of the advantages of buying Instagram followers:
Gain Quick Popularity:
Like any other social media platform, your first objective is to earn as many likes and followers as possible. If your posts are popular enough, then there’s a good chance of new Instagram users seeing and following you. Human nature will work in your favour too here as with increased followers and likes people would want to know what all the hype is about and are most likely to follow and like your posts.
Saving Time And Effort:
As we all know without a doubt that gaining Instagram followers requires a lot of time, effort and energy. But with added likes and followers to your account, you can avoid the constant posting and engaging time.
As every business owner knows that building credibility with prospective customers is quite a challenging endeavour. When you buy likes and followers, you are actually letting people know that you have a following that trusts you. And thus, without exerting too much effort, this can help in the progression of making new customers more rapidly.
Increase Brand Image:
Even though you have a strong enough brand image and best services and products, all your hard work will go down the drain if no one is liking your content. As people will go for brands with more following and likes. Nevertheless, if you are having a significant number of likes and followers on your profile, you will be able to attract more audience with ease.
It takes a lot of work and energy to become an Instagram influencer, as ultimately whatever you will put in, will be what you get back in the end. As if creating content is what you are passionate about then it is surely going to flourish, being an influencer involves the ultimate combination of creativity, strategy, community, innovation and individuality.
You might at times get opportunities to work with some of the world’s best brands, who will look to you to spread the work, word and inspire action. And in the end you will continue developing into a very smart marketer. Influencer marketing will keep on developing and evolving . Keep on top of industry changes and latest trends, new instagram features and collaborate with like minded brands and influencers within your niche to thrive.