What is Social Media Marketing?
Social media marketing is a technique, strategy, where a company or an individual, promotes and advertises a specific product or services with the help of social media platforms. With the growth of the internet and social media, this particular method of attracting customers, clients, buyers and users is becoming more and more popular. Even though digital marketing and e-marketing are still very much dominant in academia, the e-marketing business is becoming popular amongst researchers and practitioners with every passing day.
Many social media platforms have built-in data analytics tools; these analytic tools help track the progress, engagement of ad and success of the product. Through such data analysing tools, companies too can keep track of the growth of their product. Through social media marketing companies address not only potential clients but also many stakeholders, current and potential employees, bloggers, journalists and even the general public. With time our methods of doing things change, old school advertisement methods like newspaper, magazines, posters etc., are no longer sufficient.
Marketing is done where the crowd is the thickest; well, it is social media. The management of the marketing campaign, scope, governance all fall under social media marketing strategy.
The best part about social media marketing is no extra expense. There is no requirement of a set, script, lights etc. Most firms involved in social media marketing allow users and customers to use and post user-generated content, like comments, product reviews etc. This usage of user-generated content is also known as “earned media”; this method is beneficial because it eliminates the use of market-prepared advertising copy.
Now we know what social media marketing is but is it worth it?
Social media platforms when used right, can turn into huge cash cows. If you are one of those individuals who do not enjoy the 9 to 5 job life, with a minimal salary, if you are someone who would like to be their own boss, work according to your schedule all the while making good money, then social media is for you. Most of us generally spend a lot of our time on social media, so why not get paid for it?
Social media marketing is no rocket science; it is pretty straightforward. Companies/Client will bring you a product or service, which you ( a social media influencer) have to advertise on your channel. The important part about social media is not to dive headfirst into anything.
Do your research, know what you want and expect from your social media. Ask yourself, why kind of a social media influencer you want to be? What types of products do you wish to review and promote?
So here is a step-by-step process on how to be a very successful social media influencer and marketer –
1. Find your niche
Before you dive Head First into any social media marketing and content writing, you need first to find out what kind of a content writer you are. Find out your niche. Think about the topic that you can write content on that you are interested and passionate about, the topic you would like to talk about more and more on your channel. To establish yourself as an influencer, you need first to have some expertise in the field.
Find your calling, find your interests. It can be anything; it can be DIY crafts, it can be sports, cooking or trying new recipes, anything. In case you’re someone who has a variety of interests you can try and combine them. For example, if you are interested in food, D I Y crafts and fashion, you can combine these three topics and create content revolving around these three interests of yours. Make sure you do not exceed the three interest limit because it makes your channel broad to follow.
2. Be positive, optimize your social media channels
Let’s say that you have found your social media niche, now what? The next step is to find the perfect social media platform for you. What works best for you? There are a variety of social media platforms from which you can choose. It can be Snapchat, Facebook, Instagram, YouTube or a podcast channel. If you are confident in front of the camera, YouTube Instagram and Snapchat are the best options for you if you are not that comfortable in front of a camera a podcast channel is the best option for you.
One Rookie mistake that most new and upcoming influencers make is that they focus all their attention on one or two social media platforms, this move limits their audience and viewers. People find creators and influences through different sites. If you’re someone who enjoys making YouTube videos, then you must invest most of the time and energy on YouTube but also pay some attention to your other social media profiles, like Instagram, Facebook and Snapchat. Make sure that you regularly provide fresh feed on these other social media sites.
Tips to optimize your social media profiles –
- Switch to a business account.
- Create an engaging bio.
- Add a cover photo and profile picture.
3. Know your audience
Hold your horses, just because you know what platform and what content you want to create doesn’t mean that your research is done, you should also know your audience. What kind of audience you want to target, the influencers always have power over the audience, they often have a strong connection with them. The reason behind this is that influencers do not cater to the needs of all but only of those who have similar interests as them.
Work on creating a loyal follower base. Try to understand your audience and find out what they like, also find out what they do not appreciate much. Search for the relatable content topics that will grab the attention of your audience etc. By doing this, you will get insights into the demographics and interests of your targeted audience.
Once you get the hang of what your audience likes, you will have a clear idea for your content topics.
4. Create and post relatable content
The next big step in becoming an influencer and social media marketer is audience engagement. A successful influencer knows the best content is the one with which his/her audience can relate. Create content that helps you engage with your audience if the audience can relate to you; it will be easier for them to trust your opinions and recommendations. That is the most crucial requirement for being a successful influencer because your followers will listen to you.
Decide your content strategy, you can try and use a mix of topics for social media content or focus on a single area of the topic.
For example, some influences keep their social media feed limited to their field of interest like travel, fashion, food, beauty etc. These influences do not mix their personal life with their niche post and only keep their feed focused on their niche.
Some influences share feeds that are related to both their niche and their day to day lives. Mixing content with personal lives will help the influencer connect with their audience on a whole different level; the audience finds this kind of influencers relatable and more authentic.
Overall try and keep your content feed authentic let it be such that the audience can not only be influenced but can also relate to you.
5. Be consistent and regular
Finalize a schedule, and posting frequency, analysis shows that a person who posts regularly is given more preference on social media platforms. This statement is very true for Instagram, which is the most powerful influencer marketing platform. To be a successful influencer on Instagram; you must post regularly. This will help increase your visibility on the app.
Post at a frequency with which you are comfortable. Although keep a note that some platforms like Twitter are dynamic, therefore they require a high posting frequency but other social media platforms such as Instagram and YouTube do not require daily posting. You can post twice a week, which will be sufficient.
6. Engage with your audience
Once you start creating good content, people will start noticing and appreciating your work; you will often get likes and comments on your posts. Make sure you interact with your audience this will help you connect with your followers. In case you cannot interact or reply to the comments left on your post, just liking the comment is also appreciated.
7. Let it be known that you’re open for collaboration
The Crux of the article is how to increase social media marketing, how to be a social media marketer, first step towards being a social media marketer is letting brands and companies know that you are open to collaborations. The simplest way through which you can let brands know about your interest in social media marketing is by including this information in your Bio. You can provide email address contact details and other such contact information in your profile.
Social media has become an essential part of everyone’s life, and it can change the lives of people in many ways. This step by step process will help you find your niche on social media and assist you through the procedure.