The power of social media in today’s world is indisputable. With more than 3.5 billion people connected through the Internet, social media has emerged as the most powerful and influential network. If we talk about the benefits of social media, the most common one that comes to our mind is brand recognition. Your content and visibility of the content are the keys on social media. With the correct combination, your brand recognition reaches new heights. Social media has become the next big thing’.
Presence on social media helps you reach your target audience with similar interests. Your brand also enjoys a higher brand loyalty, with more opportunities to convert your potential clients into your loyal customers. Every blog post, video, or image shared in your feed or story improves your brand’s chances to reach out to potential clients. Seeing the constant interaction that you can have with your clients, you gain trust and confidence. The feedback that the customers give also helps you build a better and stronger brand. Social media enables you to enjoy increased inbound traffic and has substantially also decreased marketing costs.
Even paid advertising on Instagram, Facebook, or Twitter is way more pocket-friendly than offline marketing. All the client interaction done through social media is a chance to demonstrate your service levels and grow your brand. In particular, associating with influencers is the new big strategy being followed by brands for better results. These influencers generate higher engagement and conversions. The audience is more receptive towards what these influences suggest, and the products endorsed by them are seen to be more favorable. An influencer has the power to affect people’s decisions to purchase certain products by creating a virtual relationship with their audience.
The ability to influence decisions depends on their popularity, reputation, knowledge, and expertise in the subject. They make regular posts about their preferred topics and generate many followers who closely follow them and replicate their views. Partnering with an influencer opens the business to explore new avenues and reach the target audience. An influencer creates content in posts, videos, stories, and reels that match their audience’s taste.
Kylie Jenner as an influencer
Kylie Jenner is one of the first chords that strike as soon as the word social media is spoken about. The Kardashian/Jenner family is a well-known name in social media, be it Instagram or Twitter, but Kylie stands out from the rest. Not just known as the younger sibling of Kim Kardashian, this 23-year-old has a whooping follower base of 216 million on Instagram. Kylie is a well-known name in the field of media and founder-owner of Kylie Cosmetics. She has become one of the biggest celebrities who is quite open about her relationships, luxurious lifestyle, and cosmetic brand. Though she grew up under the shadow of her sister Kim, who was already a famous social media influencer, Kylie has in particular mastered the art of using social media as a powerful tool. She is one of the most followed stars on Instagram and the most followed celebrity on Snapchat.
All the fame and increase in the number of followers were possible due to the art she mastered. Her posts lead the people to the fantasy world, and the way she portrayed the content is just incredible. People always tend to travel into the rich and famous fantasy world and wish to lead such a dream life. Kylie stuck the cord and showed them what they wanted through her posts.
Her initial fame can be attributed to being Kim Kardashian’s sister. Still, she continued to grow her fan base by leading them to visualize their dream life through social media posts.
She had so much influence through her post that her make-up line became instantly famous, and the products were sold out within a minute of launch. She was the only teenage influencer to make it in the Forbes 30 under 30 lists. The marketing strategy she has followed as an influencer and now as a brand owner has always been engaging with her followers. To be a successful influencer, you need to pick a niche segment, get an Instagram business account, write captivating captions for your content, choose wisely the hashtags, and interact with your followers regularly. This is what she does the best. She continually posts about what she is doing lately or who she is with and promotes endorsements and her brand through continuous posts. Because of this constant engagement, Kylie has become a brand of her own.
Her followers are genuine, and the likes and views on a post establish this fact. She tells her fans and followers every detail about the product she endorses, and the fans feel a constant attachment to her world. This close connection has built trust and loyalty towards her. People adore her content and find it to be very relatable. Social media has allowed her to grow her make-up line successfully and make her create a close bond with her social media family.
Why do people genuinely love Kylie?
Though her constant posts on Instagram or Snapchat make people a little jealous of her looks or lifestyle, all this is a good influence on them. She is one of the forces who frequently repost the opinions of her fans and followers. She has continuously kept in touch with them, and she comments and thanks to them for their support. After they have huge followings, celebrities change, but Kylie’s constant activity on social media shows her true inner self. She has never held her true self back. She always shares her personal and professional information directly with her followers, which creates an even stronger bond.
She has used all the opportunities that have come her way and have used the power of social media to the fullest. The constant interaction and posts on Instagram have allowed her to grow her business many folds and become a dominant figure in social media with genuine followers, likes, and millions of views.
This has allowed her to become the world’s youngest self-made billionaire growing her make-up line into a $ 900 million business in 3 years without any paid Instagram followers. Her ongoing marketing strategy is to be appreciated. How she built the right audience, right product mix, and right target segment is an excellent example of sheer hard work, the power of social media, and smart marketing strategies.
All you need to follow is to nurture your followers and build an eternal level of trust. The results you get will speak for themselves. You will also become a super influencer who is loved and appreciated by all.