Social media applications are no longer just an online reservation for posting photographs and using tacky hashtags. Most of them have relinquished themselves by consolidating unique tools for planning ad campaigns, executing them, and eventually carrying out the analysis.
In this article, we will precisely look at Twitter and why it is one of the best places to market your business.
General question regarding Twitter Marketing
What is the primary purpose of Twitter and other social media applications?
Twitter is an American microblogging system developed in 2006. The main purpose of Twitter is to make up for a platform for people to connect, interact and share notions, ideas, and views over current affairs, or any topic for that matter. It is used to make a certain message or an idea that can reach a large audience.
For the longest time, Twitter was used to meet new people, get in touch with higher authorities, share and receive views, feedback, news, facts, figures, etc. But today, Twitter has become one of the most extensively used platforms for discovering a brand or business’s name, promoting and marketing its product/service, and staying in touch with the customers to warrant that a firm business-consumer bond is sustained.
What is the benefit of influencer marketing?
There is no doubt that influencers have taken the game of marketing to the next level. You may think that that influencer marketing only takes place on Instagram. However, influencer marketing has been rapidly growing on Twitter, too. It has shown promising results for several brands and is most likely to work for yours too. As you know, influencers have a large audience that trusts them for their content and brand recommendations.
So, when your brand ties up with an influencer for a paid promotion, your brand’s name and products get exposed to their followers, which increases the number of your potential customers.
Why should businesses choose Twitter for marketing?
Twitter is an exceptional platform for marketing, and here’s are five reasons how Twitter Marketing can increase sales & outsmart the competitors-
A large number of users –
Today, almost all the millennials are on Twitter for various reasons. Either to stay updated with the news, trends, current affairs, etc. There are more than 187 million active users on Twitter, which is a large social media platform. And when a certain platform has so many users, it automatically stands to be an effective place for marketing and creating brand awareness.
More users mean more people will see your posts, and likewise, interact with your campaigns. This, in turn, implies that you have more potential customers. This is one of the biggest reasons why your business should have a strong Twitter presence.
Better evaluation with Twitter analytics
Once you have framed and executed your ad campaign on Instagram, it is crucial to keep track of it to see and understand how successful it has proven to be and how it can be improved next time. And Twitter analytics works for this very purpose as it manages to get all the figures and engagement rates in one place, i.e., in the analytics section.
Apart from the campaigns, we can keep an eye on the general tweets and posts, and you can find out exactly how your audience has responded to the content. You can also get precise numbers of profile/website visits, follower growth, tweet impressions, engagement rate, and so on through analytics.
Easy to reach the target audience –
When on Twitter, not only can you make a single post/tweet available to a large audience, but you can also customize your posts to reach a specific bunch of people, mainly your target audience. This can be done in several ways. The most traditional form of reaching either the pre-existing customers or new potential customers was creating a DM (direct messaging) list and sending promotional posts, click-on links, and directly to the niche audience.
However, this doesn’t happen anymore, as more effective ways have come up, such as using relevant hashtags, curating ad campaigns, etc. We shall discuss these in detail further.
Twitter is known for its introduction and emphasis on the use of hashtags. Hashtags have proven to be a game-changer among Twitter users as it enables people to find tweets related to their required topic, quite effortlessly. As you may already know, hashtags are searchable, which means that if your business uses relevant hashtags in the tweets and posts, the brand is more likely to be found by newer users as a result of searching for those hashtags.
You may use SEO-generated hashtags for maximum benefit, basically incorporating the most-searched hashtags within the niche for a more enhanced reach.
Effective Ad campaigns that assist in creating brand awareness –
Twitter allows its users to curate ad campaigns and offers efficient tools to ensure that businesses make real-time profits. All you need to do is get registered with Twitter ads and then go to “Create ad.” After doing so, you will have to name your campaign and fill in certain details like funding source, dates, budget, etc. Then you can upload your ad post, ensuring that it is expressed thoughtfully and the text is crisp and to the point.
Next, you can work on reaching your target audience. Twitter ads allow its users to define your target audience based on multiple factors like age, gender, location, interests, and so on, which proves quite helpful.
When followed by critical analysis and likewise necessary improvisations, a successful ad campaign certainly proves instrumental in creating the much-needed brand awareness for any business. When a post is effectively promoted on Twitter, several people come across it. And even if not all of them engage with the post, they become aware of the brand.
And to take things to the next level, you can create a catchy and user-generated hashtag representing your brand and becoming popular among the users. This may seem to be a quirky idea, but creative hashtags help secure a place in the minds of potential customers.
Directs traffic to your website –
On Twitter, users can connect links to their posts/tweets, as well as bio. This means that the pathway to visit your marketing website can be made readily available for your audience. According to a Twitter study, approximately 47% of the people who visit a Twitter profile also visit the mentioned website. This means that you have a solid chance to up your number of website visits through Twitter.
All you need to do is post engaging content that causes people to visit the profile. All in all, Twitter can be used as a highly effective pathway for more and more people to reach the main website of your business.
Twitter is also a perfect place to build a strong customer service reputation
Believe it or not, customer service is the face of any brand, and to ensure that your customers are dependable, your business should have reliable customer service. Traditionally, an email address and phone numbers are provided to reach the help team. However, today many customers use Twitter as a medium to contact the brand in case of any feedback or issue.
This is because it is much easier to write a tweet to the brand regarding the concern instead of making calls or sending emails. So, by employing your customer care service on Twitter, you are making your business more approachable and likable.
To sum up, everything that has been stated so far. Twitter has become a massive social media platform with immense reach. Affiliate marketers and influencers need to be very smart to leverage this platform. You now have various successful strategies to make money on Twitter and expand your business. Use your Twitter handle wisely and start earning that well-earned money for all your hard work.
Several factors explain why businesses should have a strong presence on Twitter, but these were the most significant reasons. Twitter has helped many brands grow and reach their goals, and your business can be one of them too.