The craze of influencer marketing has been ever-growing for the last few years, which is absolutely a reason to have attention.
Influencer marketing is continuously growing, and now it has become a multi-billion dollar business. Who doesn’t want to get into it when there are ample opportunities to succeed in this domain. I know you are here because you, too, want to know these tactics. Are you ready to learn more about it? Let’s dive deeper into it.
You are at the right place for your query. This article has made sure that you get familiar with the 20 top-most fascinating influencer marketing statistics. You will get to know the details that will help you cope with the influencer marketing trends in 2021.
You would be eager to know some of the recent and catchy statistics of influencer marketing. Here you go!
Some recent and catchy statistics:
- The highest popularity gained content format is Instagram post, and 78% of users and influencers agree.
- This influencer marketing industry was expected to reach $10 billion in the past year 2020.
- Researches have revealed that non-celebrity bloggers are more influential than celebrity bloggers. Isn’t it shocking?
- Almost 50% of the top brand marketers were spotted having fake followers in 2018. This seemed out to be one of the main concerns.
- 43% of top-brand marketers admitted that engagement is the critical factor while keeping influencing in mind.
- Almost 78s% of social media influencers increased their connectivity majorly via Instagram in 2018.
But you need to know more,
What is an influencer?
You may have seen the term “influencer” quite a lot on many different websites, but what does it mean? You might also have heard about a comic book named punisher punishing the criminals for their sins. So, do influencer means a person who influences people to stand for their good?
No, that’s not the exact definition.
An influencer is a person who can influence another person’s purchasing decisions due to the influencer’s content having knowledge or authority. The content given by an influencer is based on a specific topic or niche, for example, food, fitness, beauty, fashion, photography, and so on. Apart from Instagram influencing, youTube marketing, and youTube influencing is quite common.
So, becoming an influencer is easy?
You might have a Guinness world record or a leading authority, but at the same time, you have 40 followers on Instagram, then you can’t influence anybody except your colleagues and friend mates. So, what is influencer marketing?
The answer lies here:
Influencer marketing is a tool that is an active marketing tool that is content-based and like digital campaigns. These campaigns make the collaborations between brands and influencers.
Different types of influencers:
The nature of business decides the need of the influencers you need. Yes! There are different types of influencers, like micro-influencers and macro-influencers. Influencers are the basis of the industry, and without them, the industry is of no use. You need to consider the type of your business and your target audience for getting the right influencer for your brand.
There are many types of influencers, and we shall start first by considering Instagram influencers as an example:
- Micro-influencers are the influencers that have approximately 5,000 to 25,000 followers on Instagram.
- Small influencers have followers of more than 25,000 and less than 100,000 on Instagram.
- Big influencers are those who have followers of over 100,000 up to one million.
- Macro-influencers are those who have followers lying between the range of one to seven million followers on Instagram.
- Influencers having more than seven million followers on Instagram are called celebrity influencers.
How much does the influencer market worth?
Since 2015, the growth of influencer marketing is growing continuously and rapidly.
In 2022, the estimated size of the market was $15 billion. An increase of $8 billion has been noted since 2019.
Although this is a rough estimate, it clarifies that the market has ever increased after 2015. In 2015 influencer market was worth $500 million only. The Instagram influencer market is growing by leaps and bounds. Most of the celebrity influencers are being paid on this platform in a high amount.
Some popular platforms
There are various channels and platforms where influencer marketing takes place. Most of the influencers are present almost on every track.
Almost 78% of social media influencers increased their connectivity majorly via Instagram in 2018. Instagram served as the primary social media platform where influencer marketing took place.
There are several types of research conducted showing that Instagram is the leading platform for influencer marketing worldwide. The design of Instagram is straightforward to use, which means you can quickly get yourself featured. There are a lot of filters for enhancing the quality of the picture on Instagram. You don’t need some special skills to edit or filter out your photos.
Researches have shown that 16% of social influencers worldwide use blogs as their primary social media platform.
For the past few years, blogs have continued to maintain themselves in the trends list. Many influencers use them. Another extraordinary benefit of having your blog is to make it sponsored to get more highlighted.
4% of social media influencers use youtube as their leading social media platform
Since 2012, vlogging(video blogging) has gained a lot of importance and has given great product influencers. T-series and Pewdiepie have been considered as the most prominent YouTuber of 2019. When compared to Instagram, youTube needs more technical skills as Instagram has much easier intricacies.
Only 2% of social media influencers use Facebook as one of their leading social media platforms
Although Facebook is much behind Instagram, it had suffered many issues on reputation in 2016-2018 when the “fake news” scandal took place. Younger generations prefer using Instagram over Facebook as they consider it was much more reliable and user-friendly.
The continuous rise of Instagram
Instagram has the highest no. of influencers and has a tremendous influencer marketing strategy that differs from a high margin. The statistics by Millenial consumer have said that it is a huge trend.
The influencer Instagram market is worth $1.7 billion in 2019.
For the past few years, Instagram has expanded exponentially. There are more than 1 billion users on Instagram, and the increasing numbers do not stop. When reels and story features have been introduced in Instagram, it is continuously growing without fail. This influencer marketing industry on Instagram was expected to reach $2.3 billion in the past year 2020.
It was estimated that in 2019, Instagram would have 4.4 million Instagram posts.
These posts promote advertising and sales due to the hashtag feature introduction. Promoting one’s brand has become comparatively more straightforward since 2019.
The statistics show an overall increase of 1.3 million users compared to the year 2018. There are many influencers on Instagram, and from the time reels feature have been introduced to Instagram, the numbers of influencers are continuously increasing.
89% of the marketers admit that Instagram is beneficial for promoting their influencing marketing strategy.
This has never happened in the past, that any social media platform has become so popular for influencer marketing strategy. Surveys have shown that Facebook has a bad score of only 45%. These were carried out based on frequent users’ choices, and Instagram has become the top-rated social media platform.
Studies have revealed that with 78% votes, Instagram posts were the most famous content form in 2018.
Instagram was initially being launched in October 2010. It was exclusively based on photo-sharing services on ios. It has remained trendy for sharing content via the captions in the posts. The popularity of Instagram regarding influencer marketing has been increasingly well-furnished with the introduction of the stories features. People have increased Instagram use since the stories feature enables them to share the content with more preciseness. Behind that, hashtags feature are also available in Instagram stories. With 73% votes, Instagram content has been voted as the most loved and appreciated influencer marketing way.
With the payment of $1million per post, Socialite Kylie Jenner have became the most highly paid Instagram celebrity. The price per post is $1million.
Instagram celebrities earn a lot. Kylie has 224 million followers on Instagram that is much more than the whole population of Japan. The second most earning Instagram celebrity and influencer is Selena Gomez, with 220 million followers(at the time of writing). The third most paid Instagram celebrity is Cristiano Ronaldo, with 275 million followers on Instagram. He is the highest-paid male instagrammer. Celebrity endorsements are high in trend and are an essential part of Instagram influencer marketing.
How influencers generate revenue?
This is not the case that influencers promote the brand because of their goodness or because they loved the products. They promote because they want to get paid. Let us know more about how they make money.
In 2018, studies showed that almost 73% of influencers had used sponsored content for promoting the businesses.
The reports of influencer marketing show that most brands use ambassadors who can promote their brands and products. These ambassadors are celebrities. Most of these celebrities have high followers on Instagram. Generally, macro-influencers are more involved in this sponsoring task but when promoting in specific local regions is concerned, micro-influencers also take part. Influencer marketing highly increases the brand’s visibility, and almost every top brand has used celebrity influencers to promote their products.
Apart from Instagram promotions, another type of promotion involves advertising through blogs and websites. You can read some third-party names and links involved in the blogs published.
In 2018, 66% of influencers had used sponsored social media posts.
We’ll get to know how sponsoring takes place. Victoria Brewood, who is @pommietravels is a traveler and a lifestyle blogger, she is a micro-influencer, but she is involved among some of the top bloggers and influencers locally. In one of her posts, she was observed sponsoring a with Spanish olive oil to make a salad. She convinced people about Spanish oil in the salads while discussing her healthy lifestyle and her traveling routines. Influencer marketing stats show a high chance of promoting one’s brand when the influencer has a traveling niche as it is one of the most trendings.
It was seen that almost 38% of the influencers used free products to generate revenues.
The results and reports from influencer marketing stats show that many brands have shared their free products to promote their brands to some micro-influencers. Through this, they can expect a shout-out from the influencers on their social media account that will help gain the people’s attention. One needs to be careful in practicing this as this can result in the violation of FTC( federal trade commission in the U.S), which is not appropriate.
It was seen that only 11% of the influencers were eligible according to the guidelines laid by CMA( competition and markets authority in the U.K) and FTC( federal trade commission in the U.S)
This becomes one of the most shocking facts among all the facts mentioned earlier. The sponsoring needs to be according to the guidelines laid by CMA and FTC. The guidelines say that you can write about something you loved or liked, but you need to make sure that the sponsoring takes place according to CMA and FTC rules when you are sponsoring some product. You can read for the full details on the guidelines laid by these authorities by searching on your web browser.
There is a high trend of influencer marketing, and many brand marketers have realized this fact.
In 2019, 63% of the influencer marketing budgets increased dramatically.
With realizing the high potential of influencer marketing, many social media platforms like Instagram and Facebook have been drastically increased, which has resulted in a mass involvement in influencer marketing. Users are getting attracted to different brands and are using the products being influenced by some specific influencers. You must have observed that while using Instagram, many posts suddenly appear in the feeds, having a tag of “sponsored content.” There are greater chances that these posts have used influencer marketing to promote their posts.
80% of marketers find influencer marketing practical and valuable.
Time had gone when marketing was only limited to T.V channels and news channels. These days social media is gaining exponential growth in a smaller amount of time. The main reason behind the development of social media is influencer marketing. One will get shocked when the exponential figures of influencer marketing come before eyes. Almost 80% of the marketers have found that this influencer marketing has helped them grow their brand in a shorter span.
81% of the marketers agreed that content quality was an essential aspect in choosing the right influencer and making it successful.
If you desire to become an influencer, you need to make sure that you come with high-quality content. It would be best if you were sure that you are an expert in your niche to ensure that you don’t get ignored by influencer marketing companies. Influencers work to provide the best quality content on their blogs and posts. This will help you automatically attract traffic and create your influence around the world.
When the evaluation was concerned, almost 43% of the brand marketers agreed that their content engagement is an essential factor for their growth.
You need to ask yourself some questions, if you want to become an influencer. Make sure that your audience is engaging with your content or the service. How many likes do you generally get? What type of comments do you often get on your posts? When you ask such questions, you make sure that these are not just questions. These questions will help you determine the growth and engagement factor for your content. You can go with views, clicks, likes, and comments to make further the vision crystal-clear.
This will help you keep followers engaged for a longer time. You can also put up stories and make it an interactive session while asking few questions to which you reply. This will make your audience get cleared with some significant doubts.
48% of the marketers admitted that keeping the audience relationship in mind is an essential factor in determining the growth factor.
The fact is that micro-influencers get the highest growth as they keep engaging with their audience. The campaigns conducted on influencer growth stats clearly stated that influencers with a good audience relationship are more shown in recommendations than the influencers not engaging with their audience.
Setting these audience targets will help you make more money and popularity as an influencer. Marketers with big brands are generally more attracted to the influencer who often engage with their audience regularly and maintain the audience relationship.
And finally the most considerable stats,
Influencer fraud was among one of the major concers for almost 65% of brand marketers.
Many influencers are a fraud as many agencies are selling fake followers, fake likes on social media to many accounts. This has become one of the major concerns for brand marketers as influencing is an essential factor for promoting one’s brand. In November 2018, Instagram introduced the “machine learning tools” feature to figure out fraud accounts.
How to measure influencers’ impact?
Some of the important factors determine the growth of the accounts in Instagram apart from followers. Some tools like key performance indicators(KPIs) that measure the influencers impact the users. Marketers frequently use these tools to know the statistics of the impact that an influencer has made.
So, what can be expected with influencer marketing in 2021, according to the statistics discussed above?
First, influencer marketing is a multi-billion dollar business, and the growth rate is exponentially very high in this field.
Second, Instagram is the most important social media platform that both the influencers and the marketers have used.
Third, sponsored content on social media is the primary source of generating revenue for the users. If you are thinking of becoming one of the influencers, you need to thoroughly brush up your marketing skills and fine-tune them to make growth by leaps and bounds.