Instagram is used by a lot of people every day all over the world, and many brands do many things to promote their products. If any of you have a business or profile that you wish to promote, then you can follow the tips below to start promoting photos and videos related to your brand. In 2016 Instagram launched its feature for business accounts.

These accounts have features that regular accounts do not have, but however, an essential element is that you can advertise on Instagram. A promotion is a newer feature that is used in Instagram ads, but it is a smaller commitment.

What are Instagram promotions?

When a user wants to convert a normal post into a sponsored post, then it is called a promotion. Usually, you will see the word sponsored written in the post. Instagram will try and make your post reach a lot more people by making the algorithm work in its favor.

Promotion is great because there is a chance that a lot more people will share your ad comment on it and like it. There is much more engagement involved in this way. It’s not just the people who see your sponsored post who may be customers, but if they share the post with others, you have many more customers.

Promotion is much more economical as well, and it may help you save some cash too because launching an entire campaign for advertisement is very expensive and time-consuming.

How do Instagram promotions work?

Even a smartphone is good enough if you wish to promote your brand on Instagram. The first requirement is that you must have a business account to have an ad. You should have the Facebook ads manager. If all that you wish to do is put a promotion, then you can simply go in your Instagram settings and change your profile to a business, but if you wish to use Instagram ads, then you will have to be connected to the Facebook business page.

Instagram’s algorithm look at which people might want to click on your ad, and they will receive your ad on their feed.

  1. Choosing your motivation

    There are different reasons why people want to motivate. You could have more profile visits, website traffic or sharing more posts to your users.

    • Profile visits – In this, Instagram may choose who might be likely to visit your page, and Instagram shows them the ads.
    • Website traffic – This is a more sophisticated way, and Instagram looks out for people who might want to come onto your website by using algorithms with an aim to find the right people.
    • Promotion views – This will show your post to as many people as possible with no promises made. You may or may not get engagement on it. If you have an important message like a social message to send to people, then you can use it this way as it is functional.
  2. Directing your traffic

    All the people who click on your ad have a few options that you can choose to direct them towards. They can be directed towards your Instagram profile, your website, or storefront.

  3. Selecting your target demographic

    There are a lot of people who use Instagram. It is your job to select the type of people who you want to view your post because the people who are actually interested in it are the ones who will click your link and be potential buyers.

  4. Automatic audience

    This targets people who are similar to the people that you follow on Instagram. It may not be a good idea if you are looking for a lot of new followers. It may also target those people who have already viewed your content in the past. It can help to strengthen the followers that you already have.

  5. Local audience

    As the name suggests, this refers to an audience that is in a certain area and radius. You can also set it in a way to target a certain age range and gender. This is great if you have a last-minute function and want people who live nearby to attend it.

  6. Manual Audience

    If you know what you are doing, then this is the best choice for you. You can make a custom set of the kind of people you want that should see your content. You can control the settings to control the age, location, interests, etc.

  7. Deciding the price and duration

    You can try to do a test run for twenty-four hours and see how many people you can get, and then based on that, you can try to grow your following more by adjusting how much money you are willing to spend on promotion and for how long will you do this. If you have a lot of money, you can invest more. Otherwise, it is better to be smart about it and do whatever works best for you and your financial situation.

Do Instagram promotions actually work?

There are some people who say that Instagram promotion works while others say that it is pointless and there is no value in it. The usual case is that if you are just starting, then a small amount for a twenty-four hour period is not a big deal, and you may get some followers, but in the long term, when you have a large following the small amounts of money will not do that much for you then it might make more sense to work towards putting in a larger amount for a longer period of time so that a lot of people can see your profile regularly and they may be compelled to follow you.

You must give it a try and figure it out for yourself, start small and try to grow it by continuously adding more money and time only when you feel you are plateauing. Do not do this all the time because you will waste money on advertisements, but you must pick your moments in which you put out ads and time, then you let everything be by itself and see how many people come to your channel.

If promotions do not work for you, then you can always use Instagram ads. There are a lot of people on Instagram and simply removing a potential option to earn more followers or get people to see your post might not be the best way to tackle your problem. Give Instagram ads a final try.


Like everything in social media, you must have good content because that is the base. If you have pointless content, people may be skeptical about trusting you. If your traffic is directed towards a website, you must know that having a good website is crucial. The website should keep people on it. A bad website is also a red flag, and no one will trust your website if they see something bad, as it may be a sign of a scam.
Once you take care of these things, you can move towards trying all the things mentioned in the article above.

Make smart choices about how much money you want to spend and for how long you want an ad up. If you do all this, then you will be able to grow a good following very quickly and also increase traffic and get sales if that is your aim. You can try short-term strategies like providing discount codes on Instagram with special links etc., this will get more people to buy something from you, and it is a great way to start building loyal customers that will support your business for years to come. All the best for you own business and promotions on Instagram. I hope you learnt a lot today.