Search engine optimization is more like a war these days. You need to be constantly updated about your performance in the digital and social media space. Your marketing strategies are mainly dependent on the relevant information that you gather through the social media network. Google Trends is one such tool that facilitates finding relevant information based on topics that are currently trending and rankings on the search engines.
It proves to be fruitful to get to know about the interests of the audience. Google Trends shows the engrossment of Google users for different search words. With this information, you can better evaluate the volume and seasonality of these search keywords.
Let us also analyze the benefits attached to the use of Google Trends:
It helps to choose the best keywords
Keywords are the most crucial part of an online search. Search engines display Ads and listings depending on the keywords that you type. The first results are the ones that usually get the most views. It is the ultimate goal of every brand to have its website listed high up in the search results to gain high web traffic.
Selecting the right keywords is a vital part of any online marketing campaign. The search engine optimization experts ensure that your website is displayed on the top with the help of proper keyword search.
It helps to know the latest trends
Search engine optimization is not possible without great content. If the quality of the articles is below par, your website will never get the desired number of clicks. Adding value to the content is a must to feel that the content is relatable and relevant. It will also make them your loyal followers. Google Trends helps you come across the latest online topics that will help create content creation to allure the audience.
Find sites and articles for the web resource
If you want to do any backlinking, you must connect with trusted sites with an authentic record. Back Linking will help your website to gain popularity in search engines like Google. Just make sure that the linked articles and resources are relevant to your industry. Irrelevant content may hamper the overall search results.
It helps to monitor your brand’s popularity
Keeping track of the performance of your brand online is a crucial part of result analysis. Google Trends helps to provide a detailed report on how the content is progressing. Google trends will show you the information as soon as you enter the organization’s name. It displays a graph and data on how the brand is faring in terms of search. It gives an opportunity to make better strategies, invent and create better ideas and content.
Check your competitors
Apart from analyzing how your brand is faring on online search, it is equally important to check your competitor’s performance using Google Trends. You can quickly analyze their strategies and public reaction to their brands.
Identify areas with high interest in your keyword
Google Trends furnishes you with data about particular regions in which your keywords accumulated considerable interest from the audience. You can analyze these findings and study the factors that helped garner this success. With these details, you can find out the area of improvements and make better content.
Building your brand online can be an intimidating but gratifying task. Let us explore the top 5 ways of using Google Trends for keyword search to help your brand flourish:
Discover Keyword Variations Region Wise:
Keyword search tools play a crucial role across a region. If the keyword search tool does not show results beyond boundaries, then the search volume may show dismal results. For example, if you are looking for daytime care for kids, it may be termed a daycare in some areas while it may be referred to as childcare in other regions. There can always be few alternative terms. However, these variations may not have a search result in standard keyword tools.
The keyword suggestions in Google Trends portray a more comprehensive picture. That’s because people widely use it in different regions. Other keyword search tools base their research on a particular area. So use must Google Trends to help find keyword ideas for unique content.
Spot the changing trends:
The search behavior of the audience evolves. You need to make sure that your content reflects these changes. The keywords need to develop over time. SEO’s have grown in the past few years and have constantly wanted to keep with the changing trends. The trends may change rapidly and permanently. Checking Google Trends regularly can help you gain insight into the changing trends, and you can update your content accordingly.
Supplement the Google Analytics:
You often don’t have enough historical data to analyze any change in your website clicks or if something unusual is happening with the content. The Analytics and Google Search Console helps you analyze the organic traffic on your page for a specific keyword. Search Console also allows you to examine any queries related to your keywords. Still, Google Trends will give you a more authentic and concrete understanding of your site keywords compared to others.
Help in Spelling Preferences:
A lot of Keyword search volume tools generally tend to combine the search results. “Paediatric” and “Pediatric” may have the same search volume as various search volume tools. But by using Google Trends, you can compare the two different spellings and analyze how much search volume each of them gets.
Supplement the Google Analytics:
You often don’t have enough historical data to analyze any change in your website clicks or if something unusual is happening with the content. The Analytics and Google Search Console helps you analyze the organic traffic on your page for a specific keyword. Search Console also allows you to examine any queries related to your keywords. Still, Google Trends will give you a more authentic and concrete understanding of your site keywords compared to others.
Help in Spelling Preferences:
A lot of Keyword search volume tools generally tend to combine the search results. “Paediatric” and “Pediatric” may have the same search volume as various search volume tools. But by using Google Trends, you can compare the two different spellings and analyze how much search volume each of them gets.
Tending Topics:
Google Trends displays a daily search trend. Google Trends lets give you the flexibility to change the duration of time for your search up to an hourly basis. You can quickly analyze these trends and update your content accordingly. These trends will help you keep up with time and help you provide better and relevant content to the audience.
Final Words
Google Trends was not mainly made for SEOs and digital marketers. But over a period of time, it has become a vital, valuable tool for keyword research. There’s no other tool to give you such valuable data on the latest trending in search right now. Google Trends data is more dominant and treasured than ever. It provides you with distinctive insights to be used to go beyond an elementary search. You can use the data found in Google Trends for different marketing purposes:
In Paid Search:
Google Trends data can prove very informative for any marketing campaign you plan. It can help you with cost planning too. You can use Google Trends to find negative trending keywords so that you can market your campaign accordingly.
For SEO and content marketing:
Google Trends is an effective tool to know about the taste of your target audience and learn about the keywords that they use to search for any information. Writing content about trending topics can garner heavy traffic to your website.
To inspire your creativity:
Google Trends helps you gather information about the topics currently encapsulating public attention. Your marketing campaigns must include these critical points in the form of an email, a Facebook ad, or an Instagram post to increase the engagement with the audience.
These current trends, topics, and keywords can prove to be a key to the success of your digital marketing campaign. Search interest and seasonality analysis is a must, and Google Trends is the answer to your problems.
