Instagram is bringing new ways of sharing content, and you need to know how it works. Recently, Instagram launched the new reels section, which allows creators to share short videos, using innovative transitions, video effects, and catchy music. Within no time, reels have managed to take over the gram, and today, everyone is creating and consuming content through them. In this write-up, we shall talk about the importance of creating reels and the top secrets that allow you to create irresistible reels, causing budding influencers and brands to expand their reach like never before. But first, let’s address some generic questions.

What is an Instagram reel?

Instagram reels are a fresh way of connecting with the audience, causing them to engage with your content. Reels allow creators to share short content ranging from 15 to 30 seconds, which is viewed in a full-screen setting. It is an attempt to compete with TikTok, which is highly popular among Instagram users belonging to GenZ. Earlier it was launched only in Brazil, but today Instagram reels are played in 50 counties, including the USA, UK, Australia, Japan, and many others. Now let’s find out why reels are so important for your profile on the gram.

Why are Instagram reels so important?

Just a 15-30 seconds long piece of content has a lot more potential than you can imagine. Reels have a separate explore section on Instagram, and therefore, the chances of your video getting noticed increases. It has been observed that content shared through reels reaches a wider audience than regular posts and stories. This tells us that reels cabs actually expand your audience and increase your weight on Instagram. Another important feature is that reels allow the creator to connect with the audience by conveying his/her story in a creative and fun way, as there are many interesting filters, catchy music tracks, and transition options available. As a result, reels have become an unavoidable source of delivering content on Instagram.

However, many people fail to post reels engagingly and, therefore, fail to reap its benefits. So, to help with the same, here are the top secrets of creating irresistible reels or Instagram. Let’s get started!

Strive to grab attention within seconds

As mentioned previously, Instagram reels last only for 15 to 30 seconds. However, considering people’s attention span at present, the first five seconds of the video should be interesting enough to keep the viewers hooked till the end. You should know that the next real is just one scroll away, so keeping the audience connected throughout the video is a must. For this, aim to make the real entertaining, informative, and engaging while also ensuring that the content is valuable and the viewer is getting something out of it. In this way, your audience will know that your content is worth watching and engaging with.

Post consistently

This is, by far, one of the most important steps to feature in the reels section. The Instagram algorithm will push your content only when you are posting it regularly. Besides, staying in touch with your audience is key to achieving higher engagement. In this way, the audience knows what to expect from your content, and they tend to stick around. You may consider planning a posting schedule to make sure that a fresh reel is posted after every few days. Apart from that, maintaining a sense of consistency Will allow you to gain momentum and help you improve your reel game over time.

Add hashtags thoughtfully

Hashtags can truly be a game-changer for your reels as it brings your content to a wider audience. Hashtags have the potential to categorize asking for the right 110se content or Instagram based on their niche. In this way, people can easily find your reel by simply searching for a relevant hashtag. It increases the chance of reaching new audiences with each reel. However, it is of utmost importance to use these hashtags thoughtfully; otherwise, it may cause your account to get shadowbanned. A practical tip is to use hashtags that do not have too many reels under it can result in your reel being lost in the sea of content.

Use songs that your audience loves

Now, this may be difficult for some, but it is best to ignore your personal choice of music when it comes to making reels on Instagram. You need to add those music tracks which are loved by the audience or are trending on Instagram. When a preferred audio track is played in your video, most people refrain from scrolling on to the next reel. People also tend to Watch the same reel over and over again simply for the trendy audio track or simply a catchy song. This increases your reel’s replay value, which significantly boosts your profile’s engagement level, ultimately causing your reel to feature on the explore page.

Keep in touch with trends

This is something that will keep your content fun and relatable at all times. Staying in touch with trends and incorporating them into your reels is a great way of becoming relatable. Besides, the chances of your reel being shared among friends or on stories also increases when you post about things that are currently at the peak of attention. However, you cannot rely on trends alone. There has to be something unique and authentic about the reel as well, causing it to stand out from the rest of the content. Try to strike a balance between trendy and authentic in your reels to achieve the best outcome.

Search engine optimization

Nothing works better than optimizing the title and caption of your reel. SEO can bring an unimaginable amount of traffic to your videos within no time. You may even consider hiring a dedicated content writer who works with SEO and can write catchy titles and captions. In this way, your reel can easily be noticed by the audience without much hassle. Keep the captions short, self-explanatory yet descriptive so that people feel tempted to watch your reels. Besides, bringing the keywords at the beginning of the description can also help enhance the process of search engine optimization.

Lastly, craft your content well

Instagram is all about content; all other aspects come after it. By content, we mean the premise and purpose of your reel. There has to be a valuable outcome for people to engage with it. Define the purpose of your reels to produce high-quality content. Decide whether you want to entertain them or inform them and in what way. Find your niche and work your way through it to deliver engaging content. Find what you are most passionate about and try to communicate those ideas with the help of reels. Apart from that, you also need to understand your audience’s choices and know what kind of content gets them pumped, which will help you in the future.

Well, these were the top secrets that can up your reel game incredibly! But apart from these, you may also consider the following tips for the same:

  • Try unique filters and AR effects.
  • Promote reels on your profile and stories.
  • Collaborate with other creators.
  • Try creating original audio for your reel.
  • Shoot with a decent background and lighting.
  • Pay attention to the video and audio quality.
  • Use texts but not too much.
  • Go through the analytics feature regularly.
  • Stay original at all times.


We have seen several fun ways of sharing content over the past few years. However, only Instagram reels have held so much potential that they have taken over the Internet. Such potential has caused every creator to make reels, but very few of them succeed at making highly engaging and traffic driving ones, and you can be one of them. Just keep the above-mentioned tips in mind, and you are good to go!