With the coming of the 21st century and the rise in technology, social media platforms are becoming quite popular among Gen Z and the Millennials for various purposes apart from being just a medium of having fun and staying in touch with friends or keeping them aware of your daily lives. And with the rising trend of having followers, whether real or bought.

So let’s dive in a bit deeper to know more,


Instagram, also known as IG or Insta, is a Facebook-owned photo and video-sharing social networking site launched in October 2010 on the IOS platform by Kevin Systrom and Mike Krieger. An Android version was released in April 2012, followed by a PC version in November 2012, an iOS app for the Fire in June 2014, and a Windows 10 app in October 2016. It’s used to share photos, videos, events, reels, and places of focus, all of which come with a hashtag (#) for fast searching.

The stats also prove the same. We have 500 million daily active users and 1 billion monthly active users worldwide with about 112 million monthly active Instagram users in the United States only and tops the charts of number one country with users. With almost 60 million images and 1.6 billion likes per day on the posts. With these statistics, the question popping in your mind would be

  1. How to get famous on Instagram?
  2. How to get followers on your accounts?

So, whether you’re a big brand or maybe just striving to become an Instagram digital Unicorn, I don’t want you to aim for average performance; instead, I want you to become a digital unicorn, an Instagram unicorn doing the best among your peers surpassing everybody. So let’s have a look at some of the Instagram hacks you can use to garner more and more followers.

Create a branded hashtag (#)

A dedicated, custom, or branded hashtag gives you a chance to generate a catalog of your best content. Even using them on your marketing campaigns to promote your stuff, brand, or anything you want to encourage or propagate, as when a potential follower spots you via another highly targeted tag; they are sure to follow you after watching your posts.

Cross-promote your dedicated hashtag

After creating a hashtag (#), what you should aim at is to integrate your offline and online campaigns by making sure that it is in your profile, in your Bio, emails, websites, flecks, bill receipts, etc. this would lead to an increase in followers and interested people.

Use industry-specific hashtags

You want people who are interested in what you do or what you have to share as followers. Using words that aren’t unique to your business can get you very few followers. As a result, you must include hashtags in your posts that your target audience will be looking for.

The more specific you are, the more people will be interested in what you have to say, and the more likely they will become fans. Additionally, using more descriptive tags will reduce the number of rivals competing for the same people’s followers like you. As a result, your accounts will be easier to locate and follow as a result.

Don’t be boring

When it comes to Instagram captions ideas; you must think out of the box and come up with creative hashtags (#). So it would be best if you twinned both the words and hashtags (#) together to create an effect and emphasis, and it is also advised to be funny, ironic, or outrageous but avoid being boring and try mixing in a lot of fun.

Participate in massively popular conversations

Try indulging in using specific hashtags (#), which are like long-tail keywords as they showcase intent and help you spot the right people but of course, getting a universally trending hashtag # is good for garnering business in general but also, remember to have limited use and focus more on strategy rather than just focusing on hashtags and captions.

Make the most of your Bio URL

It’s prime real estate on your Instagram profile. Do you only want your Bio to link to your website’s home page? Just no ways; please change it up at least bi-weekly and use that clickable link in your Bio to drive traffic to your newest or most popular content.

But the ideas mentioned above are time-consuming, and if you want to earn followers and likes in a jiffy, the only option you have is to invest. If you are ready to do that, then you can dive into this quagmire, and you would be shocked to know that this is the most used tactic these days. There are people, platforms, brands, influencers, etc., out there to guide you and aid you on this way of buying yourself, of course, according to what you are seeking.

But there is also a big looming ‘no’ about this whole concept of buying yourself views, and that is we need to realize what we are doing. Still, we also need to understand that bought followers are fake, so instead, I advise you to strive and earn your followers with time rather than buying yourself followers as they don’t stay for long and are fake sometimes. But yes, do propagate your stuff but according to your company and needs, or else you will not be able to justify yourself, so be prepared with your answers to validate your stand.

Hence, it is not about a yes or no or how you need to become the digital Unicorn is not easy until you are spotted. Still, in the end, it is a fact that it is not considered legal to buy followers and often considered a breach of the terms and conditions of Instagram, so this might lead to your account getting suspended without any reason.


To sum up, you may buy likes, views, and followers but just make sure the platform you’re using and teeming with is genuine, and don’t use robotic chatbots or other illegal means to increase your followers; if not, then else everything is fine. Being an Instagram unicorn is good, but if it’s through your efforts and hard work, it would be better and appreciated more by the masses.