Instagram is a marketing hub. Almost every brand these days uses Instagram to promote their services and products due to its wide user base. To promote successfully one needs to have a stable following base and so it is important to increase one’s following for various reasons.

  1. Create A Brand Specific Hashtag

    Essentially, you can use a dedicated or custom and branded hashtag to create a collection of your best content. If a potential follower sees you through another very targeted day, they’re more probable to follow you after seeing your top posts. You can also create a branding hashtag for each of your Instagram followers and marketing campaigns. In some cases, this is a better option as it often sounds less and better promotional than using something more specific to your business. In return, followers often use strategy hashtags, which then grab the awareness of the connections. If they have this same interest, they can follow you too if they want.

  2. Promote Your Specified Hashtag

    It’s nice that you created a specific hashtag for your business, but who knows the way as to how to use it and how to share content on it? Make sure it’s on your profile, but unplug it and print it on your receipts, on print ads, on posters in your store, and at relevant events and at relevant stores. When on the telephonic calls, radio, and television, and when going live on any social media, instruct your followers to add your personalized hashtags. Merge online and offline campaigns, making sure that they’re included in your other social media accounts too, and in your emails. Make sure to have a website in the name of your business. Don’t expect people to just find it.

  3. Use Specific Hashtags

    You want and need followers who are interested in what you post. Using terms that are not specific to your industry would lead to very few followers in the first place. In this case, you need to use hashtags in your posts that your audience would specifically look for. The more specific you are, the more interested the people you will attract and the greater the chances they will become followers. Also, using more accurate tags will reduce the number of competitors competing for the followers of the people you are targeting. This makes your accounts easier to find and therefore easier to track.

  4. Don’t Be Afraid To Try New Stuff

    When it comes down to the captions of Instagram and story ideas, you need to look at obvious hashtags in some simple and single words. Of course, you also need to use these but confuse and use hashtags to tell part of your story. Whether it’s funny, ironic, or scandalous – just don’t get bored. We Work co-workspace company is perfect for this and they also feature a fun mix of content on Instagram. You need to be an extrovert so that you can tell your followers about your choices and preferences keeping in mind that it is interesting on the part of your followers too.

  5. Use Appropriate Hashtags

    Event-related hashtags include events that take place in your industry particularly, for example, if you go for the field of fashion, this field regularly conducts seminars, shows, couture, workshops, etc. They can also be well-known events in your area, country, or world that are in the minds of a lot of people at all times. They are usually best suited for your lighter and informal posts. For example, you take a picture of your team watching the World Cup and Post-it, and don’t forget to activate #worldcup! While it may not win you many followers because it is such a common and popular term, but it can help you publicize your business, and so which will support your follow-up efforts.

  6. Use The Relevant Hashtags

    Use a combination of recent hashtags for every post and story, such as
    #hairgoals for a post where you are trying to make people look onto your hair, as well as trends and very popular hashtags when you can. Hashtags are indeed like long-tailed keywords because they show more intent and help you find the right people, but in general popular hashtags are good for bringing your target to more people universally. These general hashtags are #instagood #instalike #photooftheday #ootd #throwback or even plain old #fun makes your content more accessible to users.

    Just keep in mind that popular hashtags shouldn’t make up the mass of your strategy. They attract a wider audience, but they have their rightful place in your marketing success on social media, as they can increase your exposure and generate engagement, likely to attract new followers for you. When it comes to specific versus common hashtags, you need both to achieve growth in such a large and noisy network like Instagram.

  7. Keep Away From Common Hashtags

    Your goal is to gain committed followers with the potential to become customers. Some very commonly used hashtags can provide you with many followers. But not the kind you need. It is vital to know what they are so that you can avoid them and raise a follower that is worth having. Some of them that we will call hashtags of despair, are: #follow #followme #followback #pleasefollow #follow4follow (#f4f).

    One should never use these hashtags. Yes, you can get a few followers this way, but in terms of quality, you get the bottom of the barrel. And you don’t have to do that! As discussed in other points there are many other and better hashtags for attracting followers on social media.

  8. Get Descriptive With Your CaptionsA picture costs a thousand words, but you can’t miss the words entirely. Just, for example, we can see National Geographic is fantastic at using storytelling along with its Instagram photos to generate publicity, engagement, and sharing. While some media brands have degenerated like flies, NatGeo is thriving digitally and has become one of the best brands on Instagram with more than 50 million followers.
  9. Go All In On Influencer MarketingYou can visit the Instagram profiles of everyone you’ve seen as an influencer in your space (also known as the person who you have seen influencing the people you want to be like) and “Activate post notifications” to receive notifications every time any of them share new content. Then you can interconnect with them regularly and become one of their favorite people or brands.
  10. Remove Unwanted Tagged Photos Of You From Your Profile

    If you just want to present the best user-generated content for yourself or your brand in your Instagram account, you can. Now you can’t completely remove the tagged photos from the site by selecting “Edit Tags,” select the ones you want to remove, and select “Hide from Account” (you may need to confirm) Make numbers.

  11. Approve Photo Tags Before The Content Shows On Your Profile

    Talking of giving you much control over labeled photos that appear in your profile, you may change the settings of your Instagram so that labeled and tagged photos don’t show unless they are approved by you. You’ll find it by following the given procedure. Click on “Options,” then click onto “Photos of you,” and finally click “Add manually” and your settings will be updated. Approving photo tags is also necessary because it helps you filter the content you want on your profile. It helps you in managing the profile in the better way possible. One should update their setting of approval to avoid potentially embarrassing situations.

  12. Develop Your Instagram Style

    It is a human tendency to wish to fit everywhere, but on Instagram, you need to stick out. Just, for example, we can see the one Indian liquid refreshment brand that is Frooti that has developed such a special style of visual content that it is instantly recognizable every time a user views a Frooti post on their news channel and other social media as well. One should be using his social media accounts like a professional does because that creates an impact on the viewers and the content designed should also be one of its kind that can help in attracting the viewers.

  13. Get Local

    See what’s happening in a particular area such as your neighborhood or the city you’re targeting or even an event in a particular location or any traveling destination nearby, by going to the look for page and picking the Places tab. Then enter the name of the place to see all the geotagged posts for that location. By doing so you can attract more people from the local area and surrounding and also by doing this you can target the audience that is interested in that particular area. Like we can see people visiting a local market and uploading the picture of the same with its location tagged on the post, it attracts people and develops an interest in them to visit that particular place.

  14. Remember Your Calls To Action

    Instagram is a conversation, just like any other social networking website, and is not a broadcasting platform. What action do you want people and the public to take on your post and stories? If you don’t know the answer to this question, you need to start over and find out. Make sure you are clear about your views and ideas, provide clear indications to your followers on what you expect from them regarding your posts. Often this call to action prompts people to share or distribute Staples virus content. Before posting anything on your Instagram think twice if it can help you gain followers or lose them.

  15. Make The Most Of Your Bio URL

    There is this paramount in your Instagram account. You need to check whether you want your resume to only link to the homepage of your website in the present and future too? Probably the answer is no to this question. So, Change it at least every two weeks and use this clickable link in your resume or Profile to drive traffic to your latest or most popular content.

  16. Enhance Your Instagram Handle

    Before you set out worrying about gaining more Instagram followers first focus on improving your account and its content. Think of your brand bio on Instagram as the “homepage” of your account. Without a proper resume, captions, username, or profile picture, how will people know that the account belongs to your brand? Your Instagram account name and profile picture serve as a peephole to your account which is why it is important to first work on your account. The link in your bio is your only place to drive Instagram traffic to your site, so optimizing your account is essential.

    If you’re not sure where to link, try product or marketing pages that relate to particular keywords or hashtags or campaigns on your Instagram page. The link to your homepage is fine, but why not provide users with a constant experience when moving from your resume to a site? This has to lead the way to the approval of Instagram link landing pages, which host relevant links to the latest pieces of content mentioned in the brand’s feed, and “link in bio” posts, which help direct your audience to those links.

  17. Give Your Audience A Reason To Smile

    When you delight your Instagram followers, you see the profit from growing your audience. We’ve given you a lot of tips for brainstorming and content planning, so put them into practice in a way that feels real to your brand’s voice. In simple words, avoid looking needy, sales-driven, or robotic. sprinkle stories and posts that are reasonably designed to make followers smile and build customer relationships. Remember to provide content to your followers as if they were friends on your feed – this could include posting memes, inspirational content, or by simply sharing fascinating photos, videos, etc (all properly credited, of course) that can provide your followers a little mental recovery during the day.

  18. Find Hashtags That Convert

    Another great way to attract followers on Instagram is through hashtags. Hashtags have been a major tool for discovery and allow us to expand our social reach. As a marketer, you want to build your community by winning the following, and the hashtags provide just that. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do. You need to find hashtags that people in your target audience are more likely to check. If a connection is established, these users are more likely to follow your account. Exclusive brand hashtags are a way to assemble posts around hyper-relevant content for your brand and campaigns.

    For example, M&M does a great job of directing hashtags to an event in which they participate. Using hashtags such as #mmspotlight, the brand more directly targets its audience where the Spotlight concert event takes place and creates awareness.

  19. Get The Conversation Started

    One of the best ways to inform users about your Instagram profile or business is through conversation. According to Sprout’s social index for 2020, users want to interact with visual content such as photos (68%) and videos (50%), followed by 30% who want to interact with text posts. People continue to use social media as a reference for brand contacts, be it for spontaneous questions and chat, serious customer service inquiries, or praise for their favorite brands and products. And for your business, you need to be supportive and future on Instagram. Try to answer as many questions or comments or answers as far as possible, as this can help bridge the difference in finding a new consumer or customer, follower, or optimizing your relationship with your audience.

    Our index survey also showed that 89% of customers will buy the brand after looking into social media, so it’s vital to provide the necessary attention and loyalty needed to turn a visitor on your profile into a potential follower.

  20. Post Content Followers Want

    While it’s easier said than done, it’s smart to know what content your followers want to see. You can quickly see on Instagram that few contents work far better than others. That is the reason testing is important. Whether it’s filters, stories, captions, content types, or publishing times, very small details can make it all different. Stay tuned for new trends on Instagram to know you’re posting popular content. To take it one step further in your analysis, your brand needs to invest in Instagram analysis tools. This will make it easier to track, compare and analyze Instagram content across all accounts. If you are not sure as to what to post, try watching the content of your competitor.


There you have it 20 ways you can increase your Instagram followers organically without having to spend a dime. Try and implicate these various methods to increase your followers. Remember that results take time so do not be disheartened and be consistent with your efforts.