When it comes to grabbing the attention of the audience, it takes a lot more than just posting a picture. People nowadays are more interested in memes and content that contains humor than anything else. If you have thought that your marketing skills aren’t working well and if you are wondering how is generation z reinventing the social media marketing lot of followers, then here are some skills that you can make your own which will let you target a more extensive base of the audience than what you have been looking for. With some of the best strategies used by Gen Z, you can now grab attention to your profile as well!
But before we start off with the strategies, let’s take a look at who Gen Z is and what makes them so unique?
Gen Z is the latest generation and are those people who were born between 1997 to 2012. These people are the largest group of influencers nowadays, and hence when it comes to competing with them or to collaborate with them, you need to stay on par with their ideas and interests. With about 2.1 billion individuals belonging to this generation, you will definitely need to step up your game in order to make your social media marketing a success. Hence here are some things that describe Gen Z well:
1. Individual identity matter:
When talking about Gen Z, one thing that matters the most is that you must in no way shall copy another’s style no matter what. “BE YOURSELF” is the greatest message of this generation. No matter how you are or what you are, all you need to be is you and carry your own individual identity. Gen Z loves products that are made for them and are personalized based on how they are and not for what they should become. It has also been noticed that products that show them their true personalities will have much more demand than those that exert pressure on them to become someone else.
2. Utmost care about privacy more than anything else:
Privacy matters a lot, especially when it comes to Gen Z. Having their privacy protected is very important, and they make sure their information has not been leaked out anywhere. While they are ready to give out information in order to get more personalized services doesn’t mean, they are ready to risk it all. They will make sure that they trust the company before actually providing the information related to themselves.
3. Equality remains as a major influence:
For Gen Z, equality means everything. You should treat one person as low and the other as high. The foundation of a secure community is definitely formed by relations, interest among people, and the cause for which everyone fights together. The Gen Z audience are of the view that a community is not distinguished by economic standards or educational levels. They also believe in gender equality in the society and make sure that the brands they believe in have the same ideology as them.
Now that you know how and what describes the Gen Z very well, here are some of the most influencing strategies that you can try out, which will work well over the Gen Z audience.
1. Social media is not a serious platform:
One thing you should keep in mind is that social media is not a platform where you need to be all serious and keep on posting blogs with no fun content. Gen Z users are the ones who love using social media for entertainment, and hence providing them with content that is entertaining will not only boost your page but will also let you have a lot of followers count. Social media is now a platform where most people like to relieve their boredom. It also helps them communicate with the community and hence growing a strong network of people around them.
2. try out videos instead of only pictures:
When we talk about entertainment, it does not only mean that you need to add in memes or some interesting photos. It is also important that you grab the attention of the audience with the help of some interesting videos. Videos now on social media have a major impact on how you gain or lose followers. Pictures, to an extent, can speak out to us, but through videos, you can directly reach out to your audience and hence gain more attention than ever. Especially with TikTok and Instagram reels being more prominent nowadays, it is only right that people will start shifting towards using such media.
3. Use of hashtags:
Hashtags are really underrated! This is the truth but what you don’t understand is that even hashtags have a major role in attracting people to your social media content. Especially when you are out marketing your products on social media such as Instagram, Facebook, and Twitter, hashtags play quite an important role. Not only do these hashtags help people search for the required content, but they will also help you promote your products on a larger scale than you can think of. Just by using a trending hashtag, you can multiply the views by about four times or more than usual. The use of as many hashtags as possible is one of the main approaches used by Gen Z to attract customers.
4. Make sure you are clear on the goals you set:
When you are aiming at an audience that you are very clear on what type of audience you are targeting and what their needs are. This is very important as you need to study your audience before setting out to market your products. It is because the audience believes more in the values that you hold close to than the product that you are actually selling. Hence make sure your ideas are matching those of your audience, as this will also boost the performance of your product.
5. Focus on social issues:
Nowadays, with a lot of social media supporting issues such as LGBTQ+ rights and other social responsibility based matters, it is more sensible to focus on such issues when trying to market your product. In this way, you will empathize along with the audience while also trying to successfully reach out your product to the audience. Emphasizing on other matters such as body love or loving oneself, you can also target an audience who needs more encouragement. This will help them as well as your product to be marketed with much effect.
6. Staying transparent:
No matter what your beliefs are or what your rules are, make sure you are transparent with the audience. This helps the audience to relate to you more easily. It has also been observed that the price of the product comes second to the trust in a particular product. When you market your product, the audience will, without any fail, check out the website and the standards that are upheld by them. No matter how successful a company is, one who fails to stay up to the standards will definitely become one of the companies where trust has fallen back and will not have much audience paying attention to them. Be it internally or externally, a company must always hold the rights and values as mentioned to the audience.
Hence if you are thinking that you can win over the audience just by following some daily post or putting in some boring information, then you are wrong. You might want to reset the game altogether and start using some of the strategies that work well as done by the Gen Z marketers. And if you think they are not really that smart to even check you out, then you are wrong as each and every moment that a company takes can be easily tracked by the audience, and they definitely are smart enough to do so.