Social media platforms are no longer just an online space for posting pictures and using tacky hashtags. Most of them have outgrown themselves by incorporating unique tools for planning ad campaigns, executing them, and eventually carrying out the analysis. Facebook, Instagram, and Twitter stand to be the best social media platforms when it comes to marketing and establishing a solid online presence of any brand or service.

However, in this write-up, we are specifically going to look at Twitter and why it is one of the best places to market your business. But before we cut to the chase, let’s address some fundamental questions.

First of all, what is Twitter, and what is its primary purpose?

Twitter is an American microblogging system developed in 2006, with the intention of creating a social networking site wherein short, character-limited posts can be published in the form of tweets. The main purpose of Twitter is to make up for a platform for people to connect with each other, interact and share ideas, thoughts, and opinions over current affairs, or any topic for that matter. It is used to make a certain message or idea reach a large audience, at a time.

For the longest time, Twitter was used to meet new people, get in touch with higher authorities, share and receive opinions, feedbacks, news, facts, and figures, etc. But today, Twitter has become one of the most widely used platforms for establishing a brand or business’s name, promote and market its product/service, and staying in touch with the customers to ensure that a healthy business-consumer relationship is maintained.

Now that we have the basics cleared let’s address the big question of this write-up.

Why should businesses choose Twitter for marketing?

Twitter is an exceptional platform for marketing, and here’s why your brand should be using it:

A large number of users

Today, almost every GenZ and millennial is on Twitter for various reasons. Either to stay updated with the news, trends, current affairs, etc. There are more than 187 million active users on Twitter, which is quite a large number for a social media platform. And when a certain platform has so many users, it automatically stands to be an effective place for marketing and creating brand awareness.

More users mean more people will see your posts, and likewise, interact with your campaigns. This, in turn, implies that you have more potential customers. This is one of the biggest reasons why your business should have a strong Twitter presence.

Easy to reach the target audience

When on Twitter, not only can you make a single post/tweet available to a large audience, but you can also customize your posts to reach a specific bunch of people, mainly your target audience. This can be done in several ways.

The most traditional form of reaching either the pre-existing customers or new potential customers was creating a DM (direct messaging) list and sending promotional posts, click-on links, and so on directly to the niche audience. However, this doesn’t happen anymore, as more effective ways have come up, such as using relevant hashtags, curating ad campaigns, etc. We shall discuss these in detail further.

Effective Ad campaigns

Twitter allows its users to curate ad campaigns and offers efficient tools to ensure that businesses make real-time profits. All you need to do is get registered with Twitter ads and then go to “Create ad.” After doing so, you will have to name your campaign and fill in certain details like funding source, dates, budget, etc. Then you can upload your ad post, ensuring that it is expressed thoughtfully and the text is crisp and to the point.

Next, you can work on reaching your target audience. Twitter ads allow its users to define your target audience based on multiple factors like age, gender, location, interests, and so on, which proves quite helpful.

Better evaluation with Twitter analytics

Once you have framed and executed your ad campaign on Instagram, it is crucial to keep track of it to see and understand how successful it has proven and how it can be improved next time. And Twitter analytics works for this very purpose as it manages to get all the figures and engagement rates in one place, i.e., in the analytics section.

Apart from the campaigns, even the general tweets and posts can be kept an eye on, and you can find out exactly how your audience has responded to the content. You can also get precise numbers of profile/website visits, follower growth, tweet impressions, engagement rate, and so on through analytics.

Searchable hashtags increase reach

Twitter is known for its introduction and emphasis on the use of hashtags. Hashtags have proven to be a game-changer among Twitter users as it enables people to find tweets related to their required topic, quite effortlessly. As you may already know, hashtags are searchable, which means that if your business uses relevant hashtags in the tweets and posts, the brand is more likely to be found by newer users as a result of searching for those hashtags.

For maximum benefit, you may use SEO-generated hashtags, which are basically incorporating the most-searched hashtags within the niche for a more enhanced reach.

Helps create brand awareness

A successful ad campaign, when followed by critical analysis and likewise necessary improvisations, certainly proves instrumental in creating the much-needed brand awareness for any business. When a post is effectively promoted on Twitter, several people come across it. And even if not all of them engage with the post, they do become aware of the brand.

And to take things to the next level, you can create a catchy and user-generated hashtag representing your brand and becoming popular among the users. This may seem to be a quirky idea, but creative hashtags help secure a place in the minds of potential customers.

Sustains relations with existing customers

Twitter does not only prove helpful in growing your business but also sustaining it, and for doing so, it is crucial to maintain interaction with the existing customers. There is no better place to communicate with your current and potential customers than Twitter. Your customers can see your tweets, respond as well as retweet them as per their liking.

Any new scheme, product variety, discount, giveaway, etc., can be announced to your existing customers. Apart from that, you can also post questions and polls; wherein your audience can interact and engage with you. Thus, Twitter proves to be a great place to stay in touch with your customers.

Perfect place to build a strong customer service reputation

Believe it or not, but customer service is the face of any brand, and to ensure that your customers remain loyal, your business should have reliable customer service. Traditionally, an email address and phone numbers are provided to reach the help team.

However, today many customers use Twitter as a medium to contact the brand in case of any feedback or issue. The reason behind this is that it is much easier to simply write a tweet to the brand regarding the concern instead of making calls or sending emails. So, by employing your customer care service on Twitter, you are making your business more approachable and likable.

The benefit of influencer marketing

There is no doubt in the fact that influencers have taken the game of marketing to the next level. You may think that that influencer marketing only takes place on Instagram, but to bust the myth, influencer marketing has been rapidly growing on Twitter, too. It has shown promising results for several brands and is most likely to work for yours too.

As you know, influencers have a large audience that trusts them for their content and brand recommendations. So, when your brand ties up with an influencer for a paid promotion, your brand’s name and products get exposed to their followers, which increases the number of your potential customers.

Drives traffic to your website

On Twitter, users can attach links to their posts/tweets, as well as bio. This means that the pathway to visit your business website can be made readily available for your audience. According to Twitter research, approximately 47% of the people who visit a Twitter profile also visit the mentioned website. This means that you have a solid chance to up your number of website visits through Twitter.

All you need to do is post engaging content that causes people to visit the profile. All in all, Twitter can be used as a highly effective pathway for more and more people to reach the main website of your business.


Well, there are several factors that explain why businesses should have a strong presence on Twitter, but these were the most significant reasons. Twitter has helped many brands grow and reach their goals, and your business can be one of them too!