Instagram is no longer just a photo-sharing site where users share their photos and videos and connect with people from all ers over the world. It is now used as the most liked brand marketing platform. Almost every Instagram user aims for a higher number of followers on his account. Growing and building your Instagram followers is pretty tough but it can be easy if you know your way around the app.

In this article, you will be able to see 8 tips to grow and build your Instagram followers.

8 ways to build your Instagram followers

  1. Post regularly

    More than 100,000 Instagram profiles have been studied in 2017 to understand how posting frequency affects our follower growth and rate of engagement. It shows that when you post high-quality content that resonates with your followers you gain more likes and followers. According to a study, profiles that posted six or more times a week get more likes and gain followers faster than those that post less frequently.

    The more consistently you post on Instagram the faster you gain likes and followers. Brands that post regularly tend to get the best results. If your posts are shared regularly, then Instagram’s algorithm may place your posts near the top of your follower’s feeds.

  2. Utilise the many features Instagram has to offer

    Instagram was started as a photo-sharing network, now it has grown beyond just photos. It has many features like stories, videos, Igtv, reels, and live videos. The brands can now create many different types of content to engage their fans and gain more followers.

    Here are a few reasons to try posting with these new Instagram features:

    • The average shows that people are more engaged in posting videos than posting images.
    • When you go live on Instagram, you will appear at the top of your follower’s Story feed.
    • Most of the brands believe that Instagram stories are very effective as a part of their social media strategy.
  3. Use of good quality hashtags

    Instagram is the most important social media where hashtags are quite important. The use of the right hashtags helps you explore more images and targets a large audience. It becomes very easy to explore Instagram with the right hashtags.

    With the new update, Instagram now allows one to even follow a hashtag. Right-quality hashtags help you gain followers fast and easily on Instagram. Instagram allows for a maximum of 30 hashtags per post.

    Many apps help you get the right type of hashtags simply by just typing in a few words about your image and it’ll recommend the top hashtags to use for your post.

  4. Collaborate with others

    Collaboration is another great way to extend your Instagram reach. Collaboration either through partnerships or sponsorships helps gain more followers. Collaboration helps you reach a new audience. Influencer marketing is best suitable for you if you have the budget for social media sponsorships. You can gain a large number of followers by sponsoring Instagram influencers.

  5. Use your analytics

    Posting high-quality content that your followers like is one of the key ways to grow Instagram followers. To gain more followers you should post content that your followers would engage with.

    What are Instagram insights?

    Instagram Insights are pretty simple to understand, it provides the creator with the data to understand what content their viewers like best and which posts your followers like the most. To check your Instagram insights simply click on your Instagram picture on the Instagram app. The next step is to click on the Instagram insights icon and scroll down towards the “Posts” section, where you want to now click on “See more”.

    Here, you’ll see your top posts sorted by impressions. You can tap on the sentence at the top of the page and change the filters accordingly. You can even dig deeper into the analytics data by selecting a post and tapping on “View Insights”. Through this Instagram tool, you can see people who liked your post but don’t follow you. So if you post similar posts then there’s a chance that they might end up following you.

  6. Engage with your fans

    Another great way to grow followers is by engaging with your followers by liking or replying to their comments on your posts. Interaction with your fans is important to know about their likes and dislikes. Since they took the effort to check out your posts and comment on them, you should reply to them and have a good conversation for better communication and gaining more publicity.

  7. Share user-generated content

    Another great way of building your follower’s vase is by embracing and sharing user-generated content.

    The easiest way to go about user-generated content is to look around the web and pick out the best content created by your followers and fans and showcasing their talent on your profile while giving credit to their work. This tactic is best for two reasons, it saves you the time to work on content, and second, it helps you engage and cherish the work of your followers. The user-generated content also increases the likelihood of an Instagram follower becoming a customer.

  8. Cross-post

    Instagram makes it very simple to share your posts to Facebook, Twitter, Tumblr, and other social media apps which could be a great tactic to get some extra exposure. Via cross-posting, you can easily make sure your friends are aware of your presence on Instagram. A study shows that the images which are posted via Instagram get 23% more engagement on other social media sites. You can also gain followers by embedding Instagram posts in your blog posts or by adding an Instagram feed to your Facebook page.


There you have 8 ways to build your Instagram followers. Remember to apply these tips to your posting schedule and you will be able to see a difference in a few weeks.