Basically, what is demography? Demography is the study of human populations, particularly their size and composition, as well as how they vary over time due to factors such as fertility (births), migration, aging, and mortality (deaths). Demography also encompasses the study of population change’s economic, social, environmental, and biological causes and effects.

Although demography is a precise science, it is significantly influenced by other disciplines such as biology, economics, epidemiology, geography, and sociology. Demography is a highly empirical field that places a premium on data and data quality. Out of the 800 million registered users, 500 million log on every day to peruse photographs of friends like pictures and post their stuff.

Instagram Stories is one of the most powerful tools in the platform to share short snippets quickly or submit photographs for a limited period of time. Thus, Instagram provides users with the ideal platform for gaining popularity and showcasing their skills and aptitude to a global audience.

How To Find Instagram Followers Demographic

Instagram users with Business Accounts or users who have a Facebook Page linked to their account have access to follower demographics (without switching to a Business Account). Instagram Insights, the platform’s native analytics function, now available. Instagram Insights is a built-in analytics tool that gives you information on your followers’ demographics and behavior, as well as your own content.

This data makes it simple to compare content, monitor campaigns, and assess the performance of individual pieces. You can learn a lot from your Instagram analytics about your Instagram target audience with the current demographic information. Go to “Public” under “Insights.” Here are some essential facts regarding the age, gender, and geography of your existing followers.

How can I improve my Instagram marketing approach by analyzing the demographics of my Instagram followers?

Registering for these social media networks is a free service; learning how to use them effectively to create a community without paying money is critical for individuals just starting out in business or who want to save money.

The demographics of your Instagram followers will help you learn more about who they are and where they come from. As a result, you’ll be able to determine whether or not you’re reaching your intended audience. You’ll be able to notice any faults your competitors make, and you’ll be able to avoid them simply.

Use the demographics of your Instagram followers to help you decide what kind of Instagram content to make. You’ll be able to create Instagram posts that are relevant to your audience if you know their age, gender, and location. Create an Instagram content strategy based on client personas and local topics to increase interest and interaction.

Demographic data might help you target your Instagram ads more effectively. If you want to reach an Instagram audience that is similar to your present following, target the demographics of your present followers.

  1. Make a live lead
  2. Increase sales
  3. Create a following for your business.

How can I increase the number of Instagram followers from a specific demographic?

If you’re just starting on Instagram, you might be more concerned with growing your following than studying it. A tactical strategy, on the other hand, can help you reach a certain demographic group. Adjust your brand voice to your target market’s communication style: you wouldn’t use the same terms with teenage females as you would with adult males, for example. Just as you have a specific method of communicating with your family, friends, and boss, you have a specific style of communicating with your user base — and it depends on who they are. Your brand voice can be in any style as long as it reflects your brand values and user personas.

The importance of content relevancy cannot be overstated. If you run a small business, publish about local events or current social concerns that people in your target area can relate to. Choose carefully and consider issues that are meaningful to people at various phases of life.

Before you start planning your Instagram approach, make sure you know where your target audience spends their time on social media. If you want to broaden your reach, look into the demographic data from your own social media presence and compare it to the averages above. Most followed accounts-

  • Cristiano Ronaldo – 243M followers
  • Ariana Grande – 208M followers
  • Dwayne Johnson – 205M followers

Instagram demographics takeaways from 2021

Instagram is well documented in its continuous expansion, solidifying it as the second-largest Facebook network.
It’s a cross-functional possibility for brands that Facebook and Instagram share the same ad platform.
Instagram will continue competing with TikTok with the launch of Reels, while new social ad platforms and formats advertising prospects with more income demographics will be shown.

The battle is severe for younger users on Instagram. In fact, Instagram (25%) has eclipsed TikTok (29%) as the favorite social site for young American people (25%). (both behind Snapchat).
Recent statistics on Instagram emphasize the effect value.

Certain facts concerning the United States

  • Instagram is used by 37% of adults in the United States.
  • Only 8% of persons over 65 in the United States use Instagram, compared to 46% for Facebook and 11% for LinkedIn.
  • In the United States, 43 percent of women use Instagram, compared to 31 percent of men.
  • Hispanic folks (51%) are the most likely to use Instagram, followed by Black (40%) and White (33%) persons.
  • The bulk of Instagram users in the United States (46%) live in cities, followed by suburban (35%) and rural (4%). (21 percent )
  • Forty-three percent of adults in the United States have completed college, while 37 percent have completed some college and 33 percent may or may not have completed high school.
  • Every day, 6 out of 10 Instagram users use the platform.


By this article, we can conclude that Instagram is used to be a fantastic social media platform for people to share images of their daily lives with friends and family. It has since evolved into a free, revenue-generating app for people all around the world. It’s an easy-to-use and runs the platform, with a user interface that’s extremely interactive, appealing, and simple to understand and follow.

Demographic data is a critical starting point for determining which networks and initiatives are worth your time, from creating personas to performing market research. Understanding the demographics of the Instagram audience is critical for businesses and creators who want to grow their social media presence. Tracking your audience’s age, gender, and location on Instagram will help you create better content and, as a result, enhance your performance.