People and brands are moving their businesses to social media with 3.5 billion active social media users. YouTube and Facebook are the largest social media sites globally, with 2.4 billion and 1.9 billion users. However, Instagram has 1 billion monthly active users.
Let’s see some Instagram statistics to grow and develop.
- Instagram is the second-largest and most engaged social platform after Facebook.
- Fifty-three minutes per day are spent on Instagram by users that are 5 minutes less than Facebook users.
- 83% of users claim they find new products and services on Instagram.
- 500 million Instagrammers use Stories every day.
- More than 100 million Instagram photos and videos are shared on Instagram every day.
- Video posts on Instagram are more likely to be engaged with.
Learn how Instagram works
Instagram has been switched from a chronological feed to a ranked timeline. Since the change, the average post is seen 50% more users than before. So, focus on learning how to use the platform to your advantage.
Six factors determine what shows up in each user’s timeline: interest, following, relationship, timeliness, frequency, and usage.
- Interest: According to the user’s activity, how much he will like the post.
- Following: Posts from the user’s following list.
- Relationship: Accounts a user engages with regularly.
- Timeliness: How recent the post is.
- Frequency: How often a user uses the Instagram app.
- Usage: How much time a user spends on Instagram.
Instagram’s algorithm aims to show the best content for each user. So, the best thing you can do is create high-quality content consistently.
Following Strategies will Help You To grow your followers count per day
Have a thoughtful Instagram marketing strategy:
You require a clear plan to use any social network effectively.
Getting more Instagram followers is a great purpose of starting with, but only having followers won’t give you a successful Instagram account. Getting followers needs to be part of a larger plan connecting your social marketing objectives and business strategy.
The thoughtful Instagram strategy will help you to:
- boost product sales.
- Increase brand awareness.
- Drive traffic to your website.
Staying focused on these goals will help keep your Instagram account consistent.
Optimize your Instagram account:
Before knowing how to gain followers on Instagram, the most vital step is to optimize your account fully.
Without a bio, a proper username, image captions, or profile picture, how will users know the account belongs to you or your business? On Instagram, your profile picture and bio help form the base of your brand identity. So optimizing your account is essential.
Plus, keep your username search-friendly, which means selecting that username close to your actual brand name.
The best way to optimize your Instagram account is to create and follow an effective marketing strategy.
Find Your Target Instagram Audience:
When you find the targeted audience interested in your content, your followers’ count will grow quickly.
Targeting current audiences based on their demographics also makes it more obvious to go after potential new followers with similar features.
Once you’ve determined your audience, it’s time to look at the type of content that will prompt them to engage.
Get More Instagram Followers by Joining Instagram Groups:
It can be tempting to join the Instagram engagement groups, but you’ll get a more targeted Instagram follower list by sticking to your niche.
This tip is best for beginners just starting to learn how to get followers on Instagram.
You’ll find groups for beauty, travel, fashion, food, and more.
You can get followers and likes in these groups from users who have shared interests. But if you want their attention, you should also follow the fan pages for users who join the group.
A point to remember that this is more of a short-term strategy and not a long-term one for getting engaging Instagram followers.
Schedule Instagram posts in advance:
Posting regularly and at the right times can still give your account more visibility by increasing the overall engagement.
By scheduling content in advance, you can manage campaigns and schedules more efficiently. It’s always smart to build out content in advance, and with various Instagram scheduling tools, you can reach your audience and maintain a steady flow of content at the same time.
Posting once a day is recommended. Brands and users that get into a steady flow with Instagram posts manage to see the best results. Profiles that post daily increase Instagram followers faster than those that post less frequently.
Consistency is the main factor in getting your posts seen with Instagram’s algorithmic timeline. If your posts are shared regularly and pick up good engagement, Instagram’s algorithm will show and recommend your posts near the top of your followers’ feeds.
Also, post-high-quality content as posting more often doesn’t necessarily interpret to higher engagement rates. Focus on creating quality and enticing content that will attract your target audience.
It is a great way to get noticed, especially if people closely follow those posts in your target market. But not too much as if you are too active, you can look like a bot to Instagram’s algorithms, and they might ding you. Many annoying users automate random comments to show up on influencer channels with URLs to their websites. So the point here is to keep a frequent and socially acceptable level of interaction.
Building committed followers does take patience and time. Following others for the sake of them following you back isn’t going to bring you the results you want if you truly have a social media strategy for your brand.
Identify influencers and interact with them:
Find the top and best influencers in your niche, and follow them. Notice what they’re posting and what users are commenting on. Then join in the conversation. Their followers and interactions are most likely in your target audience as well, and if you respond to something they say, you might get a new follower out of it.
Use the relevant Instagram hashtags:
Your aim on Instagram is to grow your followers count and engage your current audience regularly. Posting new, interesting, and engaging photos are the basic tactics to engage the audience but growing the followers’ count per day will require you to use extra strategies like Hashtags.
Hashtagging your posts makes it easy for users to find you that are searching for those specific terms. And if you use popular Instagram hashtags within your posts, you’ll reach and get more new Instagram followers.
Here are the current trendy hashtags you can use in your posts to attract users:
Add QR Codes to Boost Curiosity:
Put QR codes for your Instagram profile wherever you can and have a physical or software product. And by that, users will scan them out for curiosity, and it works.
Create a Marketing Campaign Only for Instagram:
Creating a marketing campaign focused on promoting your Instagram profile is also an effective way to gain new followers. That can include Mugs, T-Shirts, TV Advertisements and whatever you like.
There are always exciting and effective new ways to get more, no matter how many followers or fans you currently have in place. Be sure to go through the list below, see which you’ve already implemented, and then start adding any methods you haven’t tried yet. The more elements you have in place, the more likely you are to increase your follower count daily.
- Always share high-quality content.
- Promote your account on other social media accounts like Facebook, Twitter, and many more.
- Write engaging, medium, and easy language captions.
- Create challenges and Q/A.
- Share the trendy and enticing hashtag.
- Share Instagram stories daily.
- Communicate with different issues and memes.
- Make collaborations with brands.
Also, don’t forget to implement automation and scheduling wherever possible. The less time you spend on posting your latest social media content, the more time you can spend on quality content creation and marketing.
There are many ways you can use to grow your followers’ count, and they are effective. Optimize your account, check the layout and overall look of your profile, post regularly. There is value for your followers in the content you share. If you want to increase your reach, use Instagram hashtags and geotag.
Ensure Instagrammers can easily find you and view your feed that coincides with your branding. Work with influencers and brands via promos, shoutouts, and giveaways; other profiles can boost your visibility.
Follow a few of the above suggestions to grow your Instagram account, and you’re sure to gain more followers this year.