Twitter is a popular microblogging platform that aids in sending and receiving small posts popularly known as tweets. Tweets are generally short and can be linked to related websites. You can see the tweets of other people in your timeline if you follow them. You can post organic tweets or can retweet what another person has tweeted. It enables you to spread the information swiftly and competently with a larger audience.
Why use Twitter?
Twitter has become an inherent part of the lives of academicians, students, business people, politicians, policymakers, and society in general. Twitter has become popular as it allows you to promote your findings easily, provide a link to your blogs, articles, and other news, reach a large group of audience through your post, easily follow other experts and know about their opinions, build intellectual relationships, keep yourself updated with the latest happenings, reach out to new audiences quickly, seek and give feedback, view the discussions of specific events that you were not able to attend, and most importantly express your thoughts without any bias.
What can you tweet about?
The kind of tweet you post will initially depend on whether you are tweeting in the capacity of an individual or a business group for a particular project. You may wish to tweet about your personal opinions, research, your areas of interest, or any general observations in your personal twitter space. You may tweet about some specific topic or research if you are tweeting on behalf of an organization. Twitter is not a very formal communication tool, so you may opt for a unique, friendly, and individualistic approach to tweet.
Twitter has been an easy-to-use platform that has gained widespread popularity because of the ease in the circulation of information. The transparency of Twitter makes it convenient to post, gather information, and communicate with the audience.
Benefits of using Twitter in business
There is a long list of advantages that Twitter offers to a business:
- Reach a wide audience: Twitter has a wide base, which also caters to your desired target audience. Using trending hashtags and posting your views about the latest happenings can help you reach the desired clients.
- Client interaction: Twitter is like two-way communication. You can easily interact with your clients. You can easily cater to all their need and create a positive brand image.
- Brand Image: Presence on Twitter helps people know more about your brand, values, and core competencies. It aids the business in attracting your target audience.
- Feedback: Twitter is a great platform to receive and give feedback.
- Pocket-Friendly: Twitter does not charge any money to set up an account. You may grow ahead by posting organic posts and having relevant client interactions.
Due to all these benefits, Twitter has become a sought-after social media platform with over 360 million users. Businesses have been effectively using the platform to increase their brand exposure. The public, in general, has been voicing opinions using Twitter as a convenient medium.
However, people are always on the lookout for strategies to maximize the visibility of tweets. Today we shall evaluate the top 10 strategies to increase the visibility of your tweets.
10 Tactics to Maximize the Visibility of Your Tweets
Quality of content is the key
This is by far the most important part. Your tweets, any videos, or any opinion that you post, needs to be engaging and relevant. Quality content builds trust, and people wait for your tweets. The content should be witty and as per the recent trends. You may use many hashtags relevant to the post, which is again a great way to reach the target audience.
To gather attention, your tweet must be well thought of and backed with proper research. Take your time to create quality content relatable to your followers and compels them to wait for your tweets.
Implant your Twitter feed on your website
Implanting your Twitter feed on your website is one of the most widely used marketing strategies to improve the visibility of the tweets.
Many social media tools help accumulate and curate posts for various accounts using the tweets and implant them on your website without any hassle. Embedding is simple to do and can be done by a layman without any expertise. The traffic that visits your website can get captivated by your Twitter account and start following and retweeting your posts.
Use Trendy Hashtags
Using hashtags has been a common trend these days. The main purpose of using hashtags is to find relevant content quickly. Using hashtags thoughtfully help people to reach the content easily. This is one of the easy ways to get followers for free. Clicking on hashtags will help people see your tweet and then follow your content.
But you must be careful about not over or under using the hashtags. Too many hashtags may result in lower readability. Please search for the most trending hashtags relevant in your context and use a few of them to attract higher views.
Do not complicate the language
Though you may yearn to use language with great vocabulary, you must make sure that the tweet is not confusing and must be easy to understand. Not all people will be able to get the point of the tweet if the language is highly complex. You must remember to cater to all the segments equally. The tweet must be precise, clear, and impactful to garner their attention.
Mention handles of famous influencers in the tweet
Though the tweet itself must be precise, clear, and impactful to garner the audience’s attention, it becomes even sought after if an influencer promotes it. You must mention the handles of these influencers in your tweet. It will help to gain higher visibility and attention. By doing so, your tweet will get more likes, comments, and retweets. The follower base shall also increase as the trust in your brand increases, and ultimately you will be able to enhance your brand value.
Share links relevant to the content
Your tweets can be supported by some relevant links to spread awareness. Such tweets garner higher engagement as compared to the ones without any links. Be careful that the links are related to the tweet and not confusing for the audience; otherwise, they might lose interest in the tweet. You can shorten the length of the URL before posting.
Reuse your top tweets
You may easily use your previous tweets again if they were top performing in terms of engagement. A large audience is using Twitter, and so the tweets do not remain in the memory for long. The content might even go unread and get lost among various other tweets. Reusing your top-performing tweets will give your audience a chance to read and like them. You may tweak a little before posting. You can play with the text, pictures, or different hashtags to add some spice to the tweet.
Add humor to the tweet
People visit any social media platform in search of entertainment and joy. Adding a bit of humor to the tweet can make it even more entertaining and engaging. It can add a fun element to the content and attract more visibility to the tweet.
Acknowledge the mentions and retweets
The people who follow and trust your genuinity also expect you to acknowledge their presence. You must show your love and concern for them by answering their comments. You must always show your gratitude for all the messages, comments, mentions, and retweets that they do. You must accept even negative feedback with an open heart and grace.
The active engagement with your audience increases their trust in you and thus makes your brand sought after. Simple words of appreciation always do the trick to improve engagement.
Figure out the right time to tweet
You must try and test the best time to post your tweet. You must also have some tweets ready well in advance and plan to create excellent content and captions that people like. It helps you gain genuine followers. Weekends are also a great time to tweet as people are comparatively free. It will help you gather higher engagement.
These top 10 tips will surely help you increase your tweets’ visibility, get more engagement, leverage your brand presence, and gain high popularity. Always remember to be genuine. Do not always have the motto to garner conversions. Use Twitter as a medium to gain the confidence of your followers. Try these strategies and maximize the engagement of your Tweets. Happy Tweeting!