Do you remember your school days? Your teacher may have given you a star for putting up the best behavior in the class or for a marvelous presentation? The more stars you got, the more popular you became amongst your fellow mates. Backlinks are similar to this concept. It is generated when one website links to the other site. The search engines treat backlinks as if you are voting or supporting a particular webpage. You’ll be amazed to know that Google’s algorithm is designed in a way that automatically picks the good backlinks to rank your webpage.
It’s a straightforward equation. The more good backlinks you develop linking your site to another, the more reputation you gain and shoot up your ranking.
However, generating links on your website is not a cakewalk. No one would hand you over backlinks without expecting anything in return from you; also, there’s no guarantee of these backlinks to be authentic. So how can you go about it?
Setting Realistic Backlink Goals
Getting backlinks is challenging but not an impossible task; all you need to do is set realistic goals. For instance, if you are a small enterprise, then getting a link from an industry giant like the NY Times will be over-ambitious.
Once you are consistent in posting your web content and updating your website timely, the relevant links will start flowing to you.
Backlink Quality vs. Quantity
Don’t get swayed away with the idea of having more backlinks. Not always more is good; it is the other way round; less is more. Yes, you got it right. Less is good if it’s qualitative. No matter how many backlinks you generate, those ought to be relevant and qualitative.
Don’t be surprised if the search engines rate your backlink profile’s quality over the bulk of backlinks you have. Notably, Google picks up good backlink profiles that are developed naturally. So, having tons of spam, low-authority, or irrelevant links may cost you a considerable drop in your website’s rankings.
This strategy of prioritizing quantity over quality is quite archaic. Perhaps, Google considers this unethical means of getting around the quality protocols.
If someone plays with Google’s guidelines and doesn’t follow the norms by using manufactured ways of improving the strength of your website, Google can penalize you very hard.
Time has changed, and users are very smart; they don’t pay attention to fake content; users want good links. Hence create good links instead of more links; it’s of no use. You have to change your technique instantly.
Link creating vs. Link earning
Link earning has taken over and replaced link building. The process is not at all about creating numerous low-quality links manually. Search engine optimization is getting transformed by making links employing a value exchange.
Always bear in mind these spammy schemes get caught sooner or later.
backlinks vs. bad backlinks
Pretty simple it is to determine. Good backlinks have great domain sovereignty and are highly appropriate to your website and enterprise. Whereas bad backlinks are poor in disposition, spammy, and there is no bearing to your brand.
Indeed, this explanation is all in white and black. In reality, there is a central aspect too. In an enormous online world, it is hard to avoid wrong links. Google algorithm very well knows this. Your backlink technique should focus on earning good, excellent authority links; indeed, you will be awarded for that. Realistically it is not possible to have a perfect link profile, and that’s the reason behind it rewarding raw and distinct profiles.
Search engine optimization is complicated enough already, and with each passing day, it is getting more complex. Therefore, black hat SEO can make bad backlinks look authentic.
The Different Forms of Backlinks include
Websites can showcase a personalized banner or different attractive imagery connected to your website while it is being clicked. For example, monitor- backlinks- featured- logo. As a percentage of your quality exchange, you can construct a custom-made picture for the connecting website to utilize.
A phrase or a word in a portion of content that connects back to your site is hyperlinked text.
You ideally want the anchor text, the text where the link is implanted, to be more illustrative than like this. Your business name, for example, Monitor backlinks or a relevant phrase like the promising backlinks instrument.
And most importantly, it should appear in the content naturally. You need to be careful in adding the hyperlink, and it should be utilized in a suitable place wherein the reader would be interested in comprehending more.
Your website address acts as a link, and it looks like this, HTTPS:// monitorbacklinks.com /blog/.
These URLs are tough to spot principally, and it looks unsophisticated. Wherever possible, hyperlinks are recommended. It is possible to use a hyperlink wherever a URL could be employed. A hyperlink into your website’s name or an appropriate keyword term can be utilized too. Additionally, a website title or expression makes it look much cleaner and provides readers with a clear notion of the area the link connecting them.
Embedded in a video
You have created a fantastic video that people are loving and would want to share and link to. You can embed a link to your website in that video content, which will be counted as a backlink.
Video is a shareable and extremely popular form of content. You need to have the resources and budget to create a greater-quality, constraining video, as well as the transaction grinds to get it out there. Indeed, it’s an outstanding link format to analyze.
Embedded in an infographic
Infographics have the same optical allure as video, and they don’t need that many reserves to be constructed. They are required to be educating and interesting so that infographics can work through correlating and shareability. Typically funny, interesting, and innovative content will facilitate infographics to work. You need to be creative to provide an infographic as the value exchange. This has to be fresh, and exciting which the audience would love.
The appropriate backlinks can enable you to supercharge the SEO technique, and numerous ways are there using which you can earn excellent links.
The big question is: how to start? Effective ways to earn backlinks
Reserve link building
Unsteady link building
Unlinked brand remarks
Enterprise Association links
Listicle link structure
Link gap research
The skyscraper strategy
Help out a reporter
Furnish a testimonial
What Does a Backlink Look Like?
Backlinks take the user either to your website’s homepage or to a specific entry page which doesn’t matter; most importantly, it is a leading pathway to your site.
Backlinks may have any form but should be relevant and loaded with creativity. You can design some highly enriching content that can be linked in various methods.
Resource Link Building
One of the most efficient ways of developing backlinks is resource link building.
With this strategy, you need to carefully examine where you can add value to your content and subscribers and then develop resource pages to earn good backlinks from industry-relevant influencers.
Some examples of resource link pages:
Travel and Tourism Boards
UCLA Career Resources Screenshot
You can dig into your competitor’s link profiles to generate more opportunities and analyze who links to them. There are some backlink analytical tools like SEMrush that allow you to recognize the resources that link to your opponent’s web pages. This will help you design a robust content structure that could garner authorities attention towards your site, and they may want to link to your webpage instead.
Broken Link Building
This particular tactic is all about searching for content-rich web pages that have external linking to dead pages.
If you can smartly play around with the broken links that lead the users to the error page 404, then by using the same original link, you can build on a high-quality alternative link with unique and intriguing content. This way, you can create some outstanding links too in no time.
But with this strategy, you have to be careful. Ensure that your content matches the content initially linked to it. This way, you are also reducing the traffic of broken links on the websites and helping the webmasters in doing the task they were supposed to do as you are suggesting them an active alternative to the dead pages.
Unlinked Brand Mentions
Online product reviews to coverage in local newspapers and radio, your business may have visibility, but do any of these mentions link back to your website specifically? Would you want to turn unlinked brand mentions into good links? You can do so by exploring brand monitoring tools online.
You receive backlinks straight into your inbox when you set the tool to monitor for mentions of your brand.
Find existing unlinked mentions by clicking on the ‘no link’ box in the dropdown menu of your website, hit the ‘link to website’ button, and scroll down to see a list of unlinked brand mentions.
Post this step, you can identify who mentioned your brand, and you can request them to add a link.
There’s a high possibility of earning tonnes of genuine links to your site if you sell others’ products.
Are you aware of ‘where to buy, or ‘stockists’ pages? If you are a manufacturer and supplier, you will have these options on your web page to point out to users places to buy. You are listed and linked if you are selling the manufacturer’s products.
Collate a list of all your suppliers along with their website addresses and visit each of them one at a time to seek a page that lists their stockists.
Find a page but see that you are not listed?
To get your website listed and linked, contact the company, share the page and seek help in understanding the process. It may not be intentional. Often, it happens mistakenly, and the company can fix things for you.
Business Association Links
Are you a part of associations like the Chamber of Commerce Or any kind of specialist penal? If that’s the case, then you can encash this opportunity very well to earn some links for your website.
It is pretty similar to supplier links, but this tactic is not heavily dependent on you having an inventory of manufacturers’ products or a web page.
So, relax! Sit back, gather your thoughts and collate a list of all the associations you are a part of and the websites you follow. Now, search ‘members Page’s or a page similar to it on their web portal; often, you’ll notice this in the form of a member directory. For instance, the Long Beach Chamber of Commerce.
Long Beach Chamber of Commerce Directory
Reach out to your contact if you are a member but do not see yourself listed and seek help in getting added to the group.
Don’t sit on it; dig further and search for associations in your native area or relevant industry that provide links in place of membership. If you are not on their member’s list, then go one step ahead and become one. Great! You are good to go now and chase your link.
Listicle Link Building
One of the most critical components of backlink building strategy is listicles. You can use listicles to get links to your website. This will highlight your services and product and bring your brand on the front foot as you will be more visible with listicles. It also helps in generating more links, increasing your possibilities of getting a high rank. So search for the most widely used industry-relevant listicles that your competitors also vouch for.
Link Gap Analysis
Are you looking for the fastest ways of building backlinks? Consider, link gap analysis, and search for websites that may be linked to your counterparts but may have missed you.
If more than one competitor is linked, then there are high possibilities if you too get connected, provided you can prove your worth.
You might want to consider using a backlink gap tool to expedite this process. All you have to do is key in five domains/pages that point out various competitors. This will help you understand why they have been linked and how you can grab this opportunity.
Digital PR is imperative when you want to develop large-scale quality links to your website. Even a single campaign can bring in a large amount of linked coverage if you can be a unique brand capable of creating news irrespective of any product launch or such things. So the journalists also depend upon PRs so that they can get a story to cover.
But as we know, having numbers is not enough. What matters is the relevance of the links. Here Digital PR plays a prominent role in developing contemporary and newsworthy links from essential publications in your field. Such links make you stand out as an industry specialist and thereby bring referral traffic also. To get backlinks, you should be able to come up with high-quality content technically known as linkable assets and advocate them to journalists via reliable PR strategies.
The skyscraper technique is a link developing strategy that adheres to a reliable process. This technique was launched in the SEO company by Brian Dean of Backlinko.
Let us see what process it follows. Firstly, you have to search for linkable assets, which are high-quality and popular content that have gained a lot of links.
Secondly, compose even better content.
Thirdly, publicize your content with links to the original content.
This technique is successful because you are doing away with any guesswork that is accompanied by content marketing and following a trend that is already proven to be triumphant.
This strategy has certainly helped develop links crucial for your organic traffic and ranking your website in search engines for keywords and terms. This does not mean that you bypass hard work. It’s just that you have been given guidance on which you should create competitive and well-researched content.
Some additional strategies to create effective backlinks:
Help Out a Journalist
You may have heard of HARO; if not, then don’t let this opportunity slip away. You can earn good links from the press.
HARO is a cult favorite amongst the writers, who are constantly looking out for promoting their write-ups. HARO quotes you and may even link out to your site as credit. So, don’t miss this chance.
A lot of authors and others belonging to this fraternity crave a quote to go with their write-ups. If you notice any of these tea relevant to your field of work or interest, you should respond to them positively.
Be sure to be crisp and precise as much as possible and respond to the topics that you can deal with properly.
While you may not be able to crack every pitch, you can act smartly and reply to each of these strategies to build authentic and high-quality links.
Reach out to people through emails
Send out emails to people before outrightly asking them to provide you with links. Please give them a feeler of what you do and then wait for their response.
You can break this strategy into steps: first, send a feeler mail and in the next step, ask for links instead of shooting for it in the first place.
The other advantage of this concept is that it is time-saving. So send brief feeler emails rather than personalized long messages.
You can consider sending personalized emails in the next go.
Send Emails In the Afternoon
Often emails get lost in the chunk that we receive first thing in the morning in our inbox. The best time to send outreach emails is in the afternoon when the traffic is low.
You might want to try Gmail’s built-in scheduling feature for this purpose. It’ll help you to time your outreach emails.
Get Interviewed on Podcasts
Guest post links have a prominent place, but it’s challenging to write and edit these. Instead, you can enter podcasting.
You can be a crack-a-jack with a talk on a podcast. Tell the world what you do, and voila! Earn your link; after all, you deserve it!
Hit part there are podcasts on every single topic.
Link building is a daunting task, although it is not complicated either.
Follow a systematic step-by-step approach to develop effective backlinks.
With a robust link-building strategy, you will notice your website’s rank improving and a significant increase in your online visitors. Some of the most effective methods are reserve link building, unsteady link building, unlinked brand remarks, Supplier links.
Scrutinize every link to ensure that it’s authentic, relevant, and high-quality that adds value to your website substantially, and practice an outreach strategy tailored to your needs to secure this link.
Don’t be disheartened if you won’t get every link you try to chase. On average, for every ten potentially viable links you pursue, you end up getting one.
But that’s how it works. Set your eyes on the wins, and move on with the lessons that every failure taught you.
Stay put! With consistent efforts, you may soon start earning links on a regular basis.
The final thing is to track your backlinks using backlink tracking tools.
Search engine optimization (SEO) is considered the most critical aspect of any online marketing campaign, but there is a lot of uncertainty beyond what it is. Most people think of SEO as the act of trying to game Google’s algorithm by stuffing keywords into your website’s content, but in reality, it’s much more than that.
Search engine optimization (SEO) is a scorching topic in the world of search engine marketing. Search engine optimization optimizes Web pages’ content so that search engines rank those pages higher in search engine results. On-page SEO aims to increase visitors’ number to a Web site by improving the content’s quality on each page, so search engines and visitors consider it valuable. Having a well-optimized website for search engine results is a significant step in creating your online presence. So, what is on-page SEO?
What is on-page SEO?
On-page SEO is all about the words and phrases used on your website. It can also be called on-page optimization or optimizing a page’s content and code to improve its visibility in search engine results. On-page SEO aims to make your page’s content as relevant as possible to the search query people use to find it. You can do this by using specific keywords and phrases in your title, header tags, image alt text, first paragraph, and throughout your content.
Why is on-page SEO important?
On-page SEO means ensuring that your blog post’s content is carefully optimized for search engines. Why is it important? There are three aspects to on-page SEO: content quality, content structure, and content distribution. If you don’t care about any of these, or if you’re trying to cut corners, then you shouldn’t worry about on-page SEO. However, if you want your blog posts to rank well in search results, you’ll need to do all three.
Every website on the internet has content on it, from the largest MMOs to the minor personal websites. Content is one of the essential parts of a website since search engines use a page’s content to decide how relevant it is to a search. The more relevant a website is to an investigation, the higher it will rank in the search results. Therefore, it is essential to have content on a website and have quality content.
It is a well-known fact that content is king, which is undoubtedly true from an SEO perspective. Increasingly search engines act as virtual librarians, taking a user’s query and returning content relevant to the search query. It means that if you want to rank highly on search engines (and have a higher CTR), you need to provide rich, high-quality content relevant to your chosen keywords.
The way you structure your content is a significant factor in how search engines rank your site. It is because search engines can’t read your mind. They can’t know where you want your content to appear in search results—that’s up to you. Your content structure is essential because search engines will try to match up words within your content with words in search queries, so you should use words within your content to describe the terms within your search queries. Your goal should be to have your most important keywords appear in your content and your title tag.
Search engines have become more creative than ever, and it’s getting harder and harder to fool them into thinking your content is attractive to enough people to get you to the top of their results. One of the excellent ways to help your content stand out is to make it highly relevant to your writing topic.
Content distribution is one of the most critical aspects of On-Page. It means that if you want to get your content to the top of the search engines, you have to incorporate SEO elements into the content itself. The right way to do this is by being sure that your on-page SEO elements are on each page of your website.
It is difficult or more tricky to make the content that satisfies Google and searchers. So it would be correct if you optimized the ‘technical stuff like meta tags and URLs. It helps to judge that your page is best from others.
Here’s a quick checklist
Insert your keyword in the title
Using your keyword in the title is probably the essential SEO tip, but it’s also one of the most important. For example, consider the following title: “The Google algorithm updates: how to optimize your site for the changes.” This title uses the keyword “Google” in the title, which is excellent, but it’s also awkwardly written and doesn’t fit with the article’s content, in which case it could hurt your search rankings.
Use short, descriptive URLs
URLs (Uniform Resource Locators) are the addresses of Web pages. They are often long and complicated. Most modern browsers can handle complex URLs, but it’s easier for people to type into their browsers when you have a short URL. As a rule of pollex, your URL should be as fast as possible while still allowing someone to find your page. Overly long and complicated URLs are also wrong because they may appear in search engine results, where users are likely to click on the first result.
Long, complicated URLs can be difficult to remember. They are also more difficult to share on Twitter, Facebook, and other social networking sites that limit the number of characters in a post. A short, descriptive URL, on the other hand, is easier to remember, easier to share, and less likely to break or change.
The best URLs use short, descriptive names instead of long numbers or codes. When a reader sees a URL, they want to be able to tell where it goes. Sometimes, URLs are so long that they’re impossible to remember. Users should avoid these super-long URLs and consider using a different short, descriptive URL instead.
Optimize your title tag
The tag is one of the essential pieces of code on a website. Search engines use it as a way to scan and understand the content of a page quickly. Since it can be challenging to get right, you should spend time optimizing your title tags for search engines.
The title tag is one of the quintessential parts of a web page. It’s essentially the title of the page, and a clever title can help users find your site. The title of a web page is also one of the most important ranking factors in search engines. Thorough keyword research is the most important part of title tag creation. A reasonable title tag should include keywords that are most relevant to that web page.
Write a compelling meta description
While writing an online blog post or page, it is imperative to make sure that the meta description is well written and that it is compelling enough to encourage a visitor to stay and read your post. People who do not want to read the actual position may only read the meta description. When writing a compelling meta description, it is essential to know your target audience and speak to them using keywords to make it easier for them to find.
Blog Post: Writing a compelling meta description is something that most people avoid at all costs. However, we have found that adding a quality meta description can give your business a significant boost.
Optimize your images
Have you ever toured a website and questioned why that image looks so tiny or blurry? Even if your site looks great overall, it can sometimes hurt your chances of being found by search engines (and returning visitors) if a number of your images are not correctly optimized. Optimizing your images is a great way to help search engines understand your content in a more detailed manner, resulting in a higher ranking in search engines for relevant searches.
In most cases, you can reduce the size of an image simply by resizing it. The lower-resolution image will show up on your webpage, and your website visitors will be none the wiser. You can do this using any graphics editing software.
Check out the three-step checklist for optimizing your images
Name images appropriately
The name of an image is an important consideration when uploading to the web. An appropriate name will make it easy for users to locate the image by keyword search. (For example: “girl.jpg” is a better name than “bunny.jpg.”) It can also make the image easier to find for users who browse pictures by thumbnail – the name of the image is often displayed in this format, making it easier to spot.
It is an example of a compelling image name: girl.jpg. The image is of a girl, so it is unlikely to be confused with other photos. There are no places in the title, which means the image will appear at the top of any list of pictures sorted alphabetically.
Use descriptive alt text
Alt-text is a unique attribute for HTML tags. It is used to add text that provides alternative information for images if the images are not displayed due to some reasons. The alt attribute gives a brief description of the image, while the alt text gives a longer description, including essential parts of the image, such as the main objects in the picture.
Image Compression is the method of reducing the number of bytes used to store an image. It can be done by either reducing the image’s horizontal or vertical resolution, using a format that compresses better, or by both. There are many image compression algorithms, but the most common ones used today are JPEG, PNG, GIF (and Gifsicle).
In the last few years, the standard image format, JPG, has been replaced by a newer design, PNG. While JPG is still the most widely supported format, PNG is more flexible and offers superior JPEG compression. As a result, PNG has become the ideal format for photos, often containing redundant data that compressed quickly.
Add internal and external links
When you are creating a new page, you can add internal links to your site. An internal link is a link to an existing page on your site. The advantage of adding internal links is that Google can “see” those links and help your pages rank better. Try to add links to relevant, highly-ranked pages, such as pages with good PageRank. It helps to add links to your most popular pages. To add internal links, put the link in brackets, like this:. The link should appear as you want it to appear on the page.
Adding links is an easy way to make your writing more interesting because it can help your readers feel like experts. One of the easiest ways to add links is to add them to internal and external links. Internal links connect your ideas by linking words and phrases to other terms and phrases within the same document. External links connect your ideas by linking them to other documents or websites on the internet.
The links from internal pages are the foundation of your link-building strategy. All internal connections are created with the same keyword in mind: keywords relevant to the topic at hand. For example, if you have a blog focused on a specific product, you may want to create a separate page for that product. On that page, you should link to all the benefits of the product.
These all things are enough to optimize your pages well, But there are also advanced optimizations when your pages are ranking well. These are:
Optimize for featured snippets
When Google first announced featured snippets, we immediately looked at how we could take advantage of this more than a year ago. As their name suggests, Featured snippets are snippets that appear at the top of Google search results. They use the same structured data that powers rich snippets. Still, instead of pulling extra information from a source like a recipe or product page, they’re original, standalone content created by Google.
When you do a Google search for a particular piece of information, what do you want to see as the result? If you’re similar to most people, you want the “best” answer. Google’s featured snippet tool helps you optimize for this objective. Featured snippets are the cases that appear at the top of the search results page for specific searches. The boxes show a summary of the answer to your question, taken directly from your page, and highlight the page title and URL.
Featured snippets are one of the best examples of how Google dices and slices the searched information. Instead of you having to enter a question into the search box, Google can answer that question for you by showing a summary of a post. It is how you can get your content to rank and discover on google.
Embed link magnets
Link magnets are a great way to get more traffic into your website, especially if you are looking for ways to improve your contemporary blog topic. Embedded link magnets are the same as traditional blog posts or article submitters. Still, they feature an embedded HTML code within your website or blog post that allows other web admins to republish your article or post as their own. They are an excellent way to get your website in front of hundreds, maybe thousands, of interested web admins.
These will give your site the exposure that it needs to achieve its page ranking boost. Because of the code embedded within your post or page, search engines will treat your page as an actual webpage, and it will increase the page rank of the site, which is what you want. There are several different ways to make this work. The easiest method involves using an article submission service that submits to several other article databases all at once.
It is a very effective method when used correctly, but it does have its drawbacks. The biggest drawback is that you must have a site that already has a high page rank boost to be listed in these databases. If your site doesn’t have a page rank boost, you may find that it takes much longer to get listed in these directories, and you may not see a significant page rank boost. Using this method requires that you know who to write to increase your chances of success.
Get rich snippets with schema markup
Have you heard of rich snippets before? If you have not, they are a shortcode used to provide rich snippets to website pages. They are handy for those who are new to the internet and for those who want to gain quick and efficient information on a particular topic. Rich snippets are concise code segments that provide the visitor with the necessary information that they were searching.
To take advantage of rich snippets, all one needs to do is register a domain name with one of the reliable companies that offer domain registration services.
If you choose to do it yourself, it would be wise to register your domain using a service like GoDaddy to protect your site against misuse. It will ensure that no evil person can write a place under your name and carry out all sorts of illegal activities. The next step in the means is to find a reputable company that provides rich snippets and then register your domain. It would also be wise to employ content writers who are skilled in writing rich content and can write rich snippets for you.
Once your site is registered, the next step is to ensure that you use good practices in your content writing. There are many websites and blog sites that have used the markup language and have written great content. These sites have used the proper markup language to make it easy for the viewers to get the information they want and need. You can also try taking a few tutorials related to this markup language.
It will give you a good foundation in this advanced markup language and equip you with the skills to write rich content without any hassles.
Improved Topical Relevance
The SEO industry keeps evolving, and we are constantly seeing new methods introduced to deal with page one rankings and increase traffic. One such method is the so-called topical relevancy, which aims to provide the user with information based on their searching. The first time, a visitor who comes to your site has just as much information from your website, such as visiting it for the first time.
The first step to improve topical relevance is to create a content-rich page that contains the required information in the best possible way to attract the user. Then comes the task of ensuring that the page’s data is not redundant, misleading, or out of place. It is done by providing that the text on the page is unique and the whole site is not flooded with the same content.
It is also essential that you have a separate heading for each category like the product, price, area, location, etc., and keep the types consistent.
The keywords and the titles should be relevant to the topic of your page. When a person searches on Google for a particular topic, the results display the most common keywords. You can see how the keywords are implemented across the whole site. Also, there should be enough content on the page so that the user is not overwhelmed and does not just move onto the following location on the search engine results. Once your site is standing high in the search engines, you will get higher traffic.
No matter what you’ve read, it’s a fact that search engines don’t “read” the text content of a page; only computers can do that. What search engines do is look for information, like keywords and tags. It means that the information you give to search engines is through adding keywords and titles to your pages. You can also add descriptive labels to your images on your website, and these can help the SERPS to understand what your site is.
Optimizing your website for search engines should not be a complicated process, but it does seem so more often than not.
A lot of websites find it tough to raise the ranking of their site above their competitors in search results despite following basics such as having an XML sitemap, targeting the right keywords, and making great content. This is also probably why proving the returns on investment is the biggest challenge with SEO.
Although there can be several reasons behind why your site is not rated better than your competitors, you can always experiment with different ideas to see what works out. Even some simple SEO hacks can make tremendous improvements to your SEO ranking.
However, in order to gain success with search engine optimization, it is crucial that you have both the mindset and understanding required to attain better results with adequate efforts invested into it. With just this alone, you can achieve results without having to invest a ton of money in it.
Apply the following mentioned search engine optimization hacks utilized by professionals to improve your ranking on search engines in just a few months, but before we begin, ask yourself whether you’re making these three search engine optimization errors.
Rely on outdated techniques and practices
Search engines such as Google and Bing are constantly improving, which means change. This means, if you’re unaware of the latest search engine optimization techniques and hacks, it is possible that you won’t get any favorable ranking in search results.
If your marketing campaign is not getting a satisfying SEO ROI, inspect whether you are still relying on outdated SEO techniques and practices, and if you are, it’s time for an upgrade.
Your website is not up to date with standards
The days when search engine optimization primarily cared about external factors like the number of URLs are gone. Nowadays, the site’s design should be user-friendly along with accessibility features and great content to bag more SEO points.
Not following current standards for a website can leave your site behind in search result ranking and leave a wrong impression on your site’s visitors.
You’re shooting your shots blindly
Regardless of what industry or niche your business caters to, or the kind of business you run, you cannot rely on blind guesses to rank higher than your competitor in search results. You should configure Google analytics on your site and define and track your goals through it in simpler terms.
To improve your search result ranking, you should have appropriate data through which you can understand why your site is lagging behind your competitors in search results. Hence, stop with the blind guesses and start defining some SEO goals and track them with Google Analytics’s help.
Now that you are aware of some mistakes that can hinder you in your journey to the top let’s move on to hacks that can help boost your search result ranking.
Try to make content that stays relevant regardless of the time that goes by
You should focus on making content that stays valuable and valid for as long as possible. Content that manages to remain relevant for the longest also tends to attract new visitors consistently, which in turn makes such content one of the most effective search engine optimization hacks.
If you do a bit of research, you’ll find that most of the content that can remain relevant for the longest is on topics that stay relevant regardless of when they are posted. This helps bring traffic growth that is both social and organic while simultaneously generating quality leads for a long time, sometimes even for years to come.
Although this does not deny the value of time bout or news-based content, when you look at the kind of content that garners a higher ROI, you’ll find that content that isn’t sensitive to time wins easily.
In addition, it also aids your brand in building authenticity and trust in the long run and helps you stand out from the rest. This holds especially true when it is supported by genuine research.
While not many brands notice this, placing your focus on making content that remains relevant regardless of the passing time will help you improve your content strategy over time. Following are some general ideas for such content:
Relevant case studies
Detailed guides to achieving a task
Authentic product reviews
Series of tutorials
Curated blog posts
Utilizing rich snippets
Using rich snippets can help make your search result appear more unique and informative compared to your competitors, and once you’ve reached the first page on Google search results, you must make sure that you are getting high clicks on your results. Although various techniques can help you rank higher, when it comes down to improving CTR, rich snippers take the crown.
If you’re unsure what rich snippets are, take a look at the following introduction: Rich snippets refer to structured data markup, and it is included in your website’s existing markup. It helps search engines understand what your content is all about and provides extra information regarding your page to potential visitors before they click to open the URL to your website. Additionally, it also helps improve the user experience of users as they can get more information before even visiting a site.
In addition, they also help lead to better results in search results. Although the meta description and title tag already inform users with some information about your site, the rich snippet can help make your site stand out from the rest who aren’t using it.
Adding rich snippets to your site in a way is taking advantage of an opportunity that others are not taking, and since the snippet allows you to provide extra details compared to others, you would have a higher chance of getting more users to your site, which is precisely what we are after.
In simpler terms, rich snippets will not directly raise your ranking, but they can improve the chances of getting a better click-through rate.
Spread homepage link authority
Your homepage is the main page of any website, and it is the page that is loaded first whenever a user clicks or visits your website. In comparison to other pages on your site, it is also the site that brings the maximum number of backlinks.
Someone ignorant regarding the value of the link authority of the homepage of a website may leave it be as it is, but if you wish to optimize your website for better results, you should make sure that the link authority of the landing page can direct to other vital pages of your site.
A website’s top navigation already links the primary pages of a website, but if you’re not adding the pages you wish ranked in the SERP, you are making a mistake.
Regardless of how important a particular page might be, be it a product page or an individual blog post, adding links to the main body of your index page will eventually aid you in passing link authority to them, and due to the fact that these URLs are contextual in nature, they’ll give even more link authority in comparison to general navigational links.
Implement Accelerated Mobile Pages (AMP)
Ever noticed that quite a few times, web pages appear simple or maybe even stripped down. This is because of AMP or Accelerated Mobile Pages. AMP is a coding standard for developers and is one of the few SEO methods that gets ignored quite a lot.
Due to the constantly growing popularity of mobile users, providing mobile users a great user experience is crucial to your web application’s success, both in terms of sales and ranking in search results. Hence, AMP’s primary focus is to provide mobile users a better experience by optimizing the website to load faster on mobile devices. Although websites can be responsive too, they can be clunky or slow sometimes, and this issue is solved with the help of Accelerated Mobile Pages.
When it comes to a web application’s loading speed, even a delay of few seconds can cause the user to leave your site. For Instance, Amazon is known to lose 1% of the sale for every 100-millisecond delay in their site’s loading speed.
While your service or website may not cater to an audience as massive as the eCommerce giant Amazon, it shows how crucial having an optimized and speedy website is, especially on mobile devices. Mobile users make up 56% of traffic on top websites, according to SimilarWeb.
How to implement AMP (Accelerate Mobile Pages) on your site?
First of all, you must maintain two versions of your primary web pages.
The primary version of your article or blog post.
Stripped down, AMP version of the same web page.
Following are some of the SEO benefits that are implementing Accelerated Mobile Pages offers:
There is a higher chance of conversion compared to other websites solely due to the fact that your website is loading faster compared to your competitors.
After implementing AMP on your site, you would find that your page URL is highlighted with green in search results; your page URL stands out in contrast to others and can help increase click-through rate in the long term.
One of the primary reason’s users leave a website so quickly is the loading time of a website, making your visitors bored or even frustrated in some cases. Bounce rate is also an essential factor with ranking on Google search results; implementing Accelerated Mobile Pages (AMP) on your website can help improve the website’s loading time on mobile devices.
Increase Organic Click-through Rate (CTR)
Many companies and brands don’t realize the value of getting a high click-through rate (CTR). Their primary focus is on raising their rating on search engines, which is all good.
But there is not much point in getting first on Google search results if only a small number of users are clicking on your site URL. Unless your site gets ranked in the top three, you have to do more to generate clicks.
When it comes to Search Engine Optimization, maximizing the click-through rate is essential to getting a high investment return. Having a high click-through rate indicates that your website is relevant to the search query. The higher the number of users who click on your site, the more relevant your site gets in the eyes of search engines such as Google. In addition, it also justifies the position of your search result ranking.
There is no doubt whether you’ll have a favorable click-through rate if your website ranks well in search results, but is it enough just to rank well? The answer is obviously no.
For you to attract more visitors to your website, you must focus on other factors too. Following are some of the things you can do to make sure that more and more users are clicking on your website rather than your competitors.
Your website listing in the SERPs can be more prominent than your competitors with the help of an effective meta description. Having a great meta description can inform potential visitors what your page is all about and increase their chances of clicking and visiting your web page.
While making content, make sure you’re considering the keywords as they are more specific and easier to rank for. In addition, by adding long-tail keywords on your website, you can increase the overall related search queries that you’ll be able to rank for.
Irrespective of the keyword that you may be targeting, you can add it to the URL of your web page and make it more informative, which in turn increases the chances of users clicking on the URL.
Whenever people look at the search result listing, they notice the title of any web page. This is why yours should be anything complicated by including brand name or something else to it at the beginning. It would be best to simplify it by mentioning the core benefits of clicking on the page URL so more people will click on your web page.
There is no perfect formula or trick to writing a great title that ensures click. This is also why you have to test your titles to make sure you’re using the best one. You can try various headlines with the help of numerous free tools available online, on your social media pages, and through pay-per-click advertisements.
Use HTTPS instead of HTTP
Search engine such as Google have explicitly stated that they favor sites utilizing HTTPS, and not HTTP ones. As a matter of fact, they have also announced officially that websites using HTTPS can rank better in comparison to those on HTTP, which makes the switch from HTTP to HTTPS even more enticing.
Even the reason behind why Google favors HTTPS over HTTP is extremely simple, because HTTPS is more secure and therefore is more trusted than HTTP. Google has always tried to serve its customers the best way possible. So, if it had to pick a website, then it would obviously choose a secure website over one that is not for its users.
HTTP (Hypertext Transfer Protocol): it is an effective system for exchanging information over the web. This protocol focuses more how the information is being presented to a user, and not so much about it reaches the user from a source.
HTTPS (Hypertext Transfer Protocol Secure): the name is pretty self-explanatory, in comparison to HTTP, it essentially follows the same protocol but is more secure. This means that when data travels from source to destination, it travels through a secure route. Anyone trying to crack it wouldn’t succeed as they would with a site using HTTP.
Following are the three primary benefits of switching to HTTPS:
Increased ranking in search results
More referrer data to read into
Better privacy and security
In addition to other SEO benefits that HTTPS offers, it is an extremely obvious choice to switch to HTTPS to make your website more secure and rank higher in the long run, and there is also little doubt that securing your website for your visitors is one the main reason for this switch.
Publish Long-form, Quality Content
Long form content is more effective than shorter ones, even though users have a short attention span on the internet, well executed and properly formatted long-form content can be helpful in getting more SEO traffic.
Long-form articles can also translate to longer time on your website, and the more time users spent of your website, the higher the chances of them signing up on your mailing list. In addition, long articles also allow you to add more backlinks and internal links in your content. This will ultimately help your search engine optimization efforts.
Boost the share and engagement your content receives.
Improve your overall search engine ranking for your preferred keyword.
Grow more brand awareness of your product, brand as well as services.
Increase the size of your audience that views you as a subject authority.
When it comes to Search Engine Optimization, no one really knows what algorithm Google uses for ranking a website and taking it to the top 10, but what is known is that long-form content can easily rank higher than pages with thinner content.
According to study by serpIQ across a list of 20,000 keywords, they discovered that the average content length of pages that got ranked in the top 10 were 2,000 plus.
This clearly illustrates that to a broader audience through search engines such as Google, you must be adding lengthy content as it can help improving your rank for better, which in turn bring in a greater return on time and monetary investment, and sometimes both.
Does your webpage include images? If no, then you should start adding them, and if you’re already using images along with text content, make sure that you are optimizing them for search engines.
When it comes to Search Engine Optimization techniques and hacks, optimization of images if one that is more often than not overlooked just cause it’s not in the form of written text, but, remember that visual elements are more effective in attracting the attention of users. Hence, getting pictures in front of visitors can make a huge impact. Which is also why it is a core part of your on-page Search Engine Optimization strategy.
Optimization of images may appear tough at first glance but that’s actually far from the truth. Here’s how you can optimize your images more efficiently:
Name each image in a descriptive manner.
Name your images in plain or simple language.
Optimize the alt attribute in images well.
Reduce the image file size.
Pick JPEG for the image file extension to get the best possible quality.
As the time goes by, you’ll get better at optimizing images.
Listen to what your customers might have to say
Consumers are the backbone to any business, which is a no brainer as without any customers, running a business would be impossible. So, just hear what they might have to say regarding your product or website, compared to all other Search Engine Optimization hacks available, listening and understanding what your customer wants might sound the most apparent one, but is still not focused on by many.
You should focus on what you customers want; get into their position to understand what they might want. With the help of this mindset, you would be able to make content that they can relate to and would want to stick around to get more of.
Making content that you believe is important can be a poor strategy, you should focus on making content that is able to bring potential customers to your website.
In an SEO world of content, authority, and architecture, Majestic presents a complete view of the authority by focusing on both the quality and quantity of backlinks. A link database is a map of the internet that tracks every website that links to your pages.
Majestic uses this information to share all kinds of insights to help your website perform well in the internet search positioning.
The database’s total size behind this software means it produces better results than most backlink checking tools, as you’ll find out in this Majestic SEO review.
The Majestic SEO company is based in the UK. They claim to have built the world’s most excellent “Link Intelligence” database.
Majestic provides extensive backlink information that can serve your organization in many ways.
Search engine optimization (SEO) tools generally have three categories: ad hoc keyword research, ongoing position monitoring, and crawling.
Majestic SEO is just like LinkResearchTools and DeepCrawl, falls into the last category, which is crawling. It’s exceptionally skilled at backlink tracking.
Since backlinks are incoming links from one site or page to another, the power of your website’s inbound backlink network is a crucial SEO driver.
Majestic SEO is often described as an all-in-one SEO tool. It is a versatile SEO tool like SEMrush, Moz Pro, Mango, and AhrefsTool.
First of all, let us describe what backlinks are?
A Chinese researcher, Robin Li, invented a method to rank sites in search engine results.
He created an algorithm named Rankdex for ranking results based on links.
These SEO algorithms count and evaluate links that point to a site to understand the site’s importance and, hence, rank it accordingly in search results.
Therefore, a site owner needs to have links that point to their site. From that perspective, these incoming links are known as backlinks.
What Is Majestic SEO?
Majestic SEO is an SEO software web-based tool that specializes in link analysis. Majestic is a web-based SEO tool. It is a powerful SEO tool that provides reliable and regularly updated data to analyze your websites’ performance and your competition.
It is the largest available, commercially backlink index. Also, the longest-running web-based SEO goes back to 2011.
It has a great feature to handle loads of backlink data you won’t find in other tools.
You can also use Majestic to quantify the number of backlinks for any given URL or domain. This platform is a perfect tool to search for keywords, sites, and the pages where they appear.
It is 100% focused on backlinks.
How does Majestic work?
Sign up for a free or premium Majestic account. The free MAjestic account shows how the tool work.
You can start using Majestic right away after logging in.
Majestic is an SEO tool, and it does not need any installation.
As Majestic is a web-based application, so you don’t need to install it.
Then, verify the domain.
After verified, link it to your Google Search Console account.
The verified domain has many benefits, like giving it the right to add your data to this tool’s index.
If you want to know about verifying a domain, then there are two ways to do it: Add a meta tag or small text file to your website.
The Majestic extension for web browsers provides instant backlink information right in your browser, which is similar to the toolbars of other SEO tools like Ahrefs, MozBar, and SEMrush, mostly about backlinks.
Some Pros for using Majestic:
It ranks in the top 1 million websites.
An extensive backlink index.
Possibly the most extensive crawler out of SEO tools (how they get all those backlinks!).
Metrics including Citation flow, visibility, trust Flow, and many more.
It contains the domain and backlink comparison tools.
SEO browser extensions for Chrome and Firefox.
Many reporting options.
It has its own “search engine” with direct ranking factors.
Majestic has some of the most impressive crawl statistics in the industry.
What Majestic does not have:
Traditional keyword metrics like keyword suggestions, monthly searches, and keyword difficulty.
Site Explorer page is designed to scan a site’s various menus, features and see key link metrics.
And from the dropdown menu, you can get detailed link data on a specific page.
Let’s move topic by topic
In “Topics report,” you will see what your website is all about.
It has an exciting feature that determines your site’s topic based on where you get your backlinks from and not by your published content.
Like, if your site is a marketing blog, then most of your backlinks come from sites like Development, Computers, Web Design, etc.
This feature helps search engines to probably use the websites that link to you to figure out what your site is about and determine your influence on that topic.
Let’s say that your site or blog is about beauty products. And you gain most of your links from other beauty products’ websites. So, for search engines, this confirms that your site is all about that topic, and you’re a respected authority in that particular niche.
Out of all the reviews, this unique feature seems to have only in Majestic SEO.
Referring domains shows a list of domain related to your website. They are similar to any other back analysis tool. The results can be sorted by Citation Flow, Trust Flow, Top-level domain, and more.
You can see the number of pages that link you by clicking on the linked number under “backs.”
So, domain SEO is a standard feature of any link-building tool. But when you encounter some of the referring domain numbers, you’ll want explanations.
Majestic’s Backlinks Report:
In this option, you’ll see a breakdown of a website’s backlink profile. You can order and filter the results in 100+ different ways, just like the referring domains report.
Like, you look at deleted backlinks to get an idea of a site’s backlink history or order the list to only look at backlinks with low or high Trust Flow.
And you can download all the data as an Excel spreadsheet or CSV, just like other SEO tools.
Along with the Trust Flow and Majestic’s other exclusive flow metrics, they also report on the number of external links on each page linked to you. It is a unique and crucial feature because many users believe that a backlink on a page with at least five external links is better than 100+. After all, the page with 100+ external links will “leak” more PageRank.
You can only see this feature in Majestic, and that is why it reviewed excellently.
Context report is essentially an intense breakdown of each link in a site’s link profile. You can see a series of tags underneath the link itself.
These tags tell you information about the links, like:
If the link is new/old,
Other external links on the page and many more
Link Density charts:
In Link Density Charts, you can visualize where a link resides on a webpage.
New and Lost Links:
“New and Lost Links” is a list of recent links that a website built and lost links.
Anchor Text Breakdown:
An anchor text breakdown shows the most common anchor text users use while linking to a domain or specific page.
It is a link-building tool (kind of).
You can also use the giant word cloud. It makes terms that tend to show up most in a site’s anchor text profile and accessible report to see.
Pages reports are the pages on a website with the most backlinks. It’s an intelligent way to see which pages have the most backlinks, overall link authority, or referring domains.
Different SEO sites define it by other names like in SEMrush; they call it “Indexed Pages,” in Ahrefs, it is called “Best by links.” But they all have the same function.
As the name suggests, Majestic’s list of websites that are closely related to the one you’re analyzing.
Link context gives you an entirely new way to audit and discover backlinks. You can browse, search, and filter a link to find out following information:
If the enclosing content is made up of images, text, or other backlinks.
Estimated page position: is it a header or in the footer on the page.
If it’s an editorial link or component of a directory.
Which other sites have a nearby link
Link context is a crucial and valuable factor for a website, and Majestic SEO quickly gets it.
Backlink history is also a significant key factor that Majestic SEO tracks.
You can create custom reports for your clients with this tool too.
In Majestic SEO, the Keyword checker and rank tracker is also a handy feature.
Its API for big companies and developers sometimes doesn’t show the actual data.
Flow Metric Scores
Majestic SEO tool offers several ranking scores derived from analysis of its web map. These are:
Topical Trust Flow
The algorithms have resulted in ranking signals that you can use to create a full-text search index. The most well-known metrics are Citation and Trust Flow.
Citation Flow reflects the number of links to any given website and does not care about the link’s quality. Majestic produces Citation Flow scores at URL, domain, and subdomain levels.
Citation Flow metric scores are used as a relative measure of competitors. A Citation Flow score of 15 is suitable for a restaurant, but not so much for a social media platform seeking popularity.
While using Majestic, do not just rely on one metric, but instead, use various data points while evaluating Web Sites and Pages against each other.
If links have only been obtained from quality sites, they might assume the resulting Trust and Citation Flow scores would be similar. And therefore, Citation Flow is often used in combination with Trust Flow.
The Trust Flow Metric tells about how many links a website gets from seed sites and from links that have links from those seed sites.
Trust Flow helps promotes quality content by representing your attempt to produce a ranking signal. The algorithms work because websites from a seed set of self-curated sites are likely to link to other self-curated quality content that backlinks in more quality content. Trust Flow scores result from modeling this process on the Majestic web map, ranking and rating billions of data points.
Topical Trust Flow:
In Tropical Trust Flow, Majestic breaks down those websites from where you get links. If you want backlinks from reliable domains and also want links from related sites. Then this metric helps you figure out what types of websites are linking to you. The Topical Trust Flow Score result represents a significant leap of process complexity over the system used to calculate Trust Flow.
Visibility Flow is the latest score in the Majestic Flow Metric family. In Majestic Site Explorer, it is available within the Link Context report. Visibility Flow is a link-level score, unlike Citation and Trust Flow. The algorithms of Visibility Flow attempt to prioritize high-quality editorial backlinks over easier-to-get directory-style links.
Visibility Flow processes are under active development, probably making it one of the more volatile Flow Metric scores.
Majestic comes with excellent features to interpret and access its backlinks database.
It continually adds various functionalities based on user requests.
Majestic crawls your website on demand to ensure its data is updated regarding your website.
Read to know more about its main features:
The site Explorer is Majestic’s core functionality that shows a website’s entire backlinks profile based on proprietary data.
Majestic has a straightforward visual representation of a backlinks profile using a qualitative dimension called Trust and Citation Flow quantitative metrics.
These two metrics allow the sites’ backlinks to plot as their qualitative and quantitative points on a scale from 0 to 100. It is the instant view that makes Majestic a tool in the SEO space.
According to the Majestic Trust and Citation Flow plot, the more dots and the higher up and the right they are placed, the stronger the backlinks profile.
The backlinks info in the Site Explorer summary also incorporates several other data dimensions and filters:
Topics: site categories the links appear in
Most prominent links
Links divided into pages, domains, sub-domains, and IP addresses
Link context visualization and analysis:
The addition of this feature has meant crawling and analyzing more data to provide information about each backlink’s surrounding elements as Majestic initially only crawled links. The Majestic link analyzer has been increased to give context to links.
Majestic’s context analyzer feature gives the link environment for a backlink to visualize the entire page’s link structures and the surrounding anchor texts.
Understanding the link context can help tool users get motivations for linking to a website to emphasize these when generating more backlinks.
Dashboards and reporting and exports:
Majestic provides its users significant amounts of data.
The visualization, data access, and reporting functionalities are essential for extracting value from the SEO tool.
Majestic also provides a variety of other data management benefits beyond the Site Explorer summary site and pages like the context analysis page:
Synchronization with dashboard creation and Google Search Console.
Copying to the bucket (it is a repository for later handling).
Data extraction from any report.
Monitoring a specific target over time.
Powerful interface for generating advanced reports.
URL submission and site crawl:
The Page view will show the pages it has found for your website, and its backlinks profile when analyzing a site with Majestic.
If a page shows a crawl error, you can fix it, and then you can resubmit the URL to the Majestic backlink checker, which then recrawls and update those pages in its index.
Majestic will crawl the web site’s pages to show link profile information when you verify a domain. You can submit URLs for a website for recrawl to update the backlinks data for changed pages.
Comparisons and discovery:
Majestic’s Professional plan gives you access to site comparisons helpful in extracting and benchmarking backlinks opportunities. If your competitor site has a backlink, perhaps that site would link to your site as well.
You can identify places to investigate by comparing sites for discovering backlinks opportunities your competitor sites are using.
The updated information in Majestic is included in the Fresh index, which is updated every day but only stores limited history.
You can use the Historic index if you want to look beyond a 100+ day time frame.
It allows SEOs to review a more extended history for the site and do a study on the site’s archaeology to uncover things that could affect its ranking at that time.
This function is essential for anyone involved in trading existing domains because it could provide information about potential search engine blacklisting domains that would significantly reduce their value.
Suppose you find it odd that the two indexes are separate. In that case, Majestic explains this with the critical technical requirements and costs for maintaining the data indexes and tries to provide data both for historical and real-time views.
The database =size of Majestic’s link connection sets it aside from alternative SEO tools like Serpstat, which is of similar price, making it apparent that Majestic will produce more accurate results when analyzing your site. Majestic also quickly knocks out more basic SEO tools like Yoast SEO and SEO Spider, which aren’t capable of producing detailed product insights.
Who should use the tool?
Most blog, site owners, analysts, and SEOs can earn benefits and insights using Majestic SEO.
Majestic provides comprehensive data access for advanced SEOs and link builders. It provides an instant summary view of any site’s backlinks profile and data via its API (application programming interface) to other tools providers and dashboards.
But there are these use cases for which the tool is ideal: the advanced, the snapshot, link-focused SEO, and the SEO tools or dashboard provider.
If you are a blogger, business, marketer, or SEOer who uses a lot of SEO, Majestic SEO is the tool.
The users who spend time every week or month doing SEO don’t need to use Majestic to get all the backlink profiles.
Also, the interface is unfriendly to some users, especially those outside the industry or small businesses.
These objects should best use tools like Ahrefs, Moz Pro, or SEMrush.
Similar to Majestic, Ahrefs can be a live backlink testing tool or even better in some cases.
At last, you do not need a professional SEO tool to know the backlink pointing to your webpage. Likewise, you can also use a free tool, Google Search Console.
Majestic SEO is a backlink-intensive tool. Its backlink index is the most comprehensive data warehouse of all SEO tools.
It is a fantastic tool for website owners and developers of search ranking tools. It gives you access to an enormous, vast database of internet page links. It makes it easy to compare the performance of specific URLs and actionable access metrics that could change the way you do digital marketing entirely.
Search engine optimization ( SEO ) is the process of optimizing your website to improve your search engine rankings in the search results. Or we can say for getting non-paid or organic traffic on your website. SEO shares history back to the 90s when search engines emerged for the very first time. But at present times, it is an ever-growing industry and an indispensable marketing strategy.
However, Search Engine Optimization only focuses on organic search results and doesn’t include Pay Per Click Optimization. Though, both PPC and SEO are part of search engine marketing.
This definitive guide is specially designed for newbies who are just entering the world of Search Engine Optimization. Here, we’ll talk about different strategies and methods using which you can improve your search engine ranking. In short, here’s everything you need to know!
Need a quick solution to your problem? Hop on to the specific topic here :
You don’t have to possess all the technical knowledge to optimize your website but just the important part. Let’s see the three main aspects of SEO :
Technical aspect – This area covers all the technical aspects you need to know, often known as on-page SEO, which we’ll see later in the guide.
Great Content – High-quality content is the main thing that will decide your success on the Internet. Low-quality content = no rankings; it’s as simple.
High-quality backlinks – The icing on the cake is high-quality backlinks. These backlinks establish the authority of your website. You might have excellent quality content and an optimized website, but at the end of the day, you need to gain authority by getting quality backlinks.
In the following points, we’ll look at these factors from a practical point of view.
Basic SEO Terminology
On-page SEO –
On-page SEO refers to everything you can do on the website. This includes technical stuff and how you optimize your website. On-page SEO consists of the following :
Title tag optimization
Page performance optimization
Off-Page SEO –
Off-page SEO includes everything you do to promote your website and generate high-quality links. In simple words, all the efforts to get backlinks and establish your website’s authority counts under Off-page SEO. Apart from this, off-page SEO is also related to online marketing, such as social media marketing, which indirectly builds the trust and authority of your website.
Black Hat SEO –
Black Hat SEO is the bad guy that includes all the activities that violate Google’s policies and can get your site banned or penalized. Many website owners adopt Black Hat SEO for success, but they do not see the consequences. It may get your instant or short-term success, but you can’t hold it for long. Very soon, you’ll be sacked by Google. We strongly advise you to stay out of such practices.
Black Hat SEO includes the following practices :
White Hat SEO –
As the name suggests, white hat SEO is the good guy here that consists of all the efforts made the right way! If you’re in for the long run, your focus should be practicing White Hat SEO. Here, search engine rankings are achieved by producing great content, optimizing the website, and adopting a user-oriented approach.
These were the basic SEO terms you should be familiar with; let’s move to the next topic ( and an important one).
What are Search Engines, and how they work?
Before you dive deep into the ocean of how to rank your website top on the search engine, let’s understand what is a search engine and how does it work?
In simple words, a search engine is an online tool that helps people find their information – for instance, Google. Yes, you’re right. There are other search engines, but you’ll not be surprised to know that Google holds around 92 % worldwide market share. So when we say search engine, we mostly mean Google.
Now let’s see how a search engine works. Don’t get dizzy. It’s not rocket science but more straightforward than you imagine. Search engines have bots, also known as spiders, that crawl the contents of a web page. After it’s done, Google runs the content through their algorithms to decide which one to rank where. If you have optimized your page efficiently, Google will show your content in the search results.
That’s how a search engine works. You must be wondering what are those factors eventually ranks your page in the search results? Don’t worry; we’ve got you covered. These are known as ranking factors, and there are many. Luckily you don’t have to go through all of them. Here are the most important ranking factors you should know.
Search Engine Ranking Factors
However, these are not ranked in order of relevance or preference.
Referring domains –
Referring domains are other websites that link to your website. When you have already established domains linking to you, you’ll get benefitted in two ways. First, you can establish the authority of your website, and second, you can rank high on search results.
It means your domain should have content related to your main topic. For instance, you run a tech blog, it will be much easier to rank your content if you post tech blogs. Whereas, it will be much harder to rank them if you start posting travel blogs.
Mobile usability –
Not everyone rushes to get their laptop when they need to search for something. That’s why you must work on the mobile usability of your website. It shows how easy it is to use your site on mobile devices like tablets and smartphones.
Dwell Time –
Dwell time is the time a visitor spends on your website. Let’s understand this with an example – Suppose your web page ranks 4 or 5th on the search results. A user clicks on your web page and really likes your content, and spends enough time to read what you’ve posted. Your content has satisfied the user’s intent, and he left without clicking on a different link. Google will notice this and might up your position.
Number of Backlinks –
As we have already mentioned before, more backlinks help improve your search engine rankings.
Content Quality –
This is the basis of everything. All your efforts will go in vain if your content isn’t informative or engaging enough. In simple words, this is the foundation of SEO for bloggers.
Why SEO important for your business?
Ranking and Visibility –
The most crucial function of SEO is to increase visibility, making it easier for users to find you when they search for something you are offering. Visibility is related to your ranking. The higher rank on a SERP, the more chances prospects will see your website and go through it.
Web Traffic –
If you own a website, you’re very well aware of the fact what web traffic means for the success of any business. When you increase ranking and visibility, your web traffic automatically gets enhanced. 75 percent of the clicks go to the first five listings. If you want to drive more traffic to your website and want to be number one on the list, know the SEO practices very well.
Authority means your web page is trustworthy, has relevant and high-quality content, and offers something unique. The more authority to your site, the higher ranking you’ll get.
Better Visitor Experience –
All the time you spend on creating great content with on-page SEO increases the usability of your site. For example, when you take measures to make your site responsive, it will make it usable for all users who visit your site through mobile or laptop, or desktop. By increasing your load page speed, you will decrease the bounce rate. It is said that users bounce to another page if a site takes more than 4 seconds to load.
The critical reason why SEO is essential is definitely for the growth of your business. SEO helps drive more traffic to your site, gives more authority, increases conversions, increases customer experience, and builds a better relationship with your audience. All of these mean increased sales and growth for your business.
The SEO landscape has changed then it was several years ago. It may look quite daunting to keep with the new trends and to know which tips are worth spending time on. TO save you from all the chaos, we’ve compiled the best SEO practices you can try in 2021.
Best SEO practices for 2021
Alter your SEO strategy for zero-click searches
One of the prominent game-changers for SEO is zero-click searches. Zero-click search is when you don’t have to click on a link to get an answer, the answer is already displayed in the SERPs. To optimize your website for zero-click searches, you can follow these practices :
Use keywords with higher click-through rate opportunities.
Focus on ways to get value from zero-click searches.
Add the main keyword early in your content
You know the importance a keyword has in improving your search engine rankings. You might be using keywords a handful of times in your content, but you may not know that the location of your keyword also plays a vital role here.
More specifically, you would want to use the main keyword on the top of your content. You must be thinking, what difference does it make? Well, Google prefers terms that appear at the beginning of a web page.
To increase the chances of being on the top of search results, you’ll need to do some keyword research on the topic. Use keywords that have high volume and are easy to rank. In simple words, keyword research is the first and the most crucial part of SEO that you don’t want to ignore.
Optimize your page title and subheadings
Now that you’ve researched keywords, it’s time to use them in your title, subheadings, and throughout your post. But we are not suggesting stuffing of keywords. Use keywords naturally, and don’t use them where they look stuffed or don’t make any sense. Always remember your goal is to satisfy the reader first and then Google.
Your title, description, and content should be unique
You can stand out from the crowd only if you have something unique to offer. That’s why not using duplicate content is the most essential SEO practice to keep in mind. Google states that, in any state, avoid “duplicate or near-duplicate versions of your content across the site.”
And the same rule applies to every element of content on your website, including :
Basically, if you publish anything on your site, it should be 100 % unique and plagiarism-free.
Align your content with the search intent
Search intent, also known as user intent, is the reason behind every query. Understanding and satisfying user intent is the top priority of Google. Pages that rank on top of search results have passed all the checkboxes of the search intent test.
Let’s understand this with an example :
Suppose a user wrote how to make choco-chip cookies at home; Google will show pages with recipes of choco chip cookies and not e-commerce sites selling cookies. When someone enters buy choco chips cookies, the search results will show e-commerce results instead of blog posts about homemade recipes.
For this reason, if you want to rank your page on top of search results, you have to understand the concept of search results. These are as follows :
A search falls under the informative category when the user is searching for some specific information. It can be anything quick and simple, like what is the weather today? To something detailed like How to gain more followers on Instagram?
The purpose behind a search is commercial when a user is looking for some specific products but hasn’t made the final decision yet—for instance, best watches, best backpacks, etc.
Here, a user is looking for a particular app or website like Facebook login, youtube, Amazon, etc.
Here, the user has made up their mind to buy a specific product. For instance, buy TaylorMade golf balls, buy Nikon d500, etc.
The best practice is to keep in mind the search intent while crafting your content.
Focus on writing a compelling title tag and Meta Description
Title tags are highly crucial from the SEO point of view. In Google’s words, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”
The best practices to write a title tag are :
Write your title tag like this: Primary Keyword – Secondary Keyword | Brand Name.
Avoid duplicate title tags at all costs.
Keep title tag 55 characters long ( including spaces ) for better searchability.
Meta Description –
Meta Description though not very helpful in improving rankings, is crucial in getting users to click through your link in SERP. You may use keywords here but make sure to write a compelling description so the user would want to click on it.
The best practices to write a meta description are :
It should be compelling.
The recommended length is 155 to 160 characters.
Avoid using quotes and non-alpha characters as Google cuts them out.
Ensure your site is optimized for mobile and voice search
Around 60 % of searches come from mobile devices like tablets and smartphones. So make sure you have a speedy and good mobile version of your site. Apart from this, Google also looks at your mobile version before ranking your site in the search results.
Even if you have traffic on your website from a desktop, you can’t rank well without optimizing your site for mobile searches. Focus on creating a responsive design that goes with any theme and test your website speed to see if it’s fast enough.
Not every user wants to type with a tiny keyboard. Some want their voice assistant to do the job for them. According to the data, around 45 % of searches will come from voice. Hence, it’s crucial to optimize your content for voice searches.
Optimize your images
Images have great importance in improving the user experience on your website. And chances are that you’re already spending enough time selecting the right images to enhance your product pages, blog posts, and other essential pages.
But are you spending enough time optimizing the images on your site? If used efficiently, images can boost the traffic to your site and may work wonders for the site’s overall SEO. You can try the following tips to optimize your images :
Choose the best file format –
Site speed plays an active role in ranking your page, and images are the most significant contributor to overall page size. Hence, to improve your site’s overall performance, you have to optimize your images for speed. The first step you can take is choosing the best file format, like PNG vs. JPEG vs. WebP.
The most widely used image format is JPEG and PNG. Both formats use distinct compression techniques, so the file sizes can be dramatically different in these two. If we look at the file sizes, here’s the clear winner – JPEG. But it doesn’t mean PNG is useless. While JPEG is suitable for photographs, PNG is best suited for images containing texts.
Compress your Images –
You already know the larger your image file size, the longer your website will take to load. This makes it crucial to compress all the images before uploading them to the site. Fortunately, there are many tools to help you with this :
Image Optim – If you’re a Mac user, use this tool to compress all your images. In fact, Google also recommends using Image Optim. It is by far the best tool for compressing JPEG format images but not for PNGs.
TinyPNG – Use this tool to compress both JPEG and PNG files.
Short Pixel – If you use WordPress to run your site, install this plugin to compress images. If you go by the free plan, you can compress 100 images a month.
Wrapping it Up!
Search Engine Optimization can be competitive but is the most effective way to drive more traffic to your page. With time, this process will help you to rank your site based on high search volumes. We’ve tried to make this article as detailed and comprehensive as possible. This will help you know about SEO, its importance, and how to implement the best SEO practices in 2021.
You think we missed out on something? Write in the comment section and let us know!
If you thought SEO is the only way to increase traffic to your website, think again!
Mr. Smart is setting up a new online business, and his innovative thinking has a plan to go online and market his products. He hires a professional agency to build an excellent e-commerce website for his store. The website is launched with colorful flyers, adverts, and some social media buzz. So far, so good!
After 15 days, Mr. Smart realizes his sales have not picked up, nor does his investment materialize for any good. He pulls his hair to know what’s gone wrong and finds out the main reason for poor sales is limited traffic at his website.
Mr. Smart knows his products are world-class and offered at a competitive price. But he doesn’t know how to drive potential customers to his website?
Suppose you are like Mr. Smart, then we have a bag of solutions for you. This detailed post will tell you not five, not ten, but twenty-seven verified ways to increase traffic to your website.
By the time this post finishes, you will outsmart even the search engine to pull your website’s potential traffic.
Know the Source of Website Traffic
Now suppose you want to earn money; you must know from where money will come. Similarly, if you want traffic to your website, you must know the source.
To earn money, either you’ll seek employment or do a business; to get traffic at your website, you can advertise or do up your SEO nuts and bolts to become more visible. But that’s not all; there are innumerable things that come in the way before you reach your milestone.
Now before we begin to understand how things work and what is to be done, let’s do a SWOT analysis. SWOT means understanding your Strength, Weaknesses, Opportunities, and Threats.
To stand out in the competition, you need to know where organic website traffic will come to your site.
Before we begin, try to answer these four questions
Q1. Who is my Target Audience? Q2. Who are my competitors? Q3. What problems my target audience are facing to reach me? Q4. How can I solve it?
Here is some more information, to begin with Website traffic is categorized into four sources:
Direct – by typing URL or undefined source.
Organic search – by entering a specific keyword.
Referral – by URL of other sites.
Campaign – Paid search and social media.
Ways to Increase Traffic at Your Website
Now you have a fair idea of the traffic source; next, you must know how to track it. If you are not following the traffic on your website, you will never know which areas to target.
Another important thing is knowing if paid advertisements are working for you or not. Google charges you as per the number of clicks on ads. If you are paying $100 for 100 clicks on advertisements that materialize only $10 in sales, you’ve wasted money and effort.
Check your Site Speed
The first action you must take is to check your site speed. If your site is taking longer than required, people will move out. People are impatient, and if they don’t get a solution in a click, they will jump out.
The best way to check website speed is by logging with mobile data. If it works, speed is good enough, else check the bounce rate and optimize your website by removing large files and third-party plugins.
Browser Cache and CDN will Increase speed
CDNs or Content Delivery Networks are great tools to speed up your page delivery.
Use MaxCON or Amazon AWS along with browser cache tools like WP Super Cache and W3 Total Cache to increase your page loading speed.
Check your Site Response
You must know that 80% of your potential website traffic will be through mobile phones. If your website is not optimized for all devices, you are driving out potential customers. Suitability and easy access on all ranges of devices is a must to start with any website.
Mobile Usability Optimization
Ensure your website is highly optimized for mobile users if you want to increase traffic. Google Page Insight Tool is used to check the suitability of mobile along with the given guidelines.
It will be great to make your content and posts ready as per AMP specifications. Remember, mobile device usage is more impactful than any other device.
Good SEO is Essential
Unless you are not clear about how search bots work, you can not fix the problem. Learn the basics of SEO! Understanding the intricacies of SEO will make you familiar with the rules of engagement and give you some SEO literacy.
The right SEO plan and implementation will surely help in getting website traffic.
Have an SEO friendly title.
Do your keyword research (we will see longtail keyword next).
Write a correct and optimal meta description.
Use alt text for images.
Create internal links.
Target Long Tail Keywords
Trends show that people are searching for more specific phrases on the Internet. Long Tail keywords are precise and more likely to put you upfront in a search result.
Long Tail keywords take a significant chunk of web search. Targeting these phrases in SEO and paid promotions will yield good results.
Create Meaningful Content
Content is the King!
All your SEO boils down to meaningful content. People are looking for answers on the Internet; give them the solution.
These days, people go to Netflix to escape loneliness, and to solve their queries, they ask Google. Even the Google search engine exists to answer people. If you have a solution, search engines will divert traffic to your site. Write content keeping the queries of the audience in mind.
Evergreen Content Wins Over Topical
Topical content has a limited life span; Evergreen content will be relevant after years of publication. Contents like sports score cards or breaking news lose their relevance quickly. Articles that are knowledge-based, informative, or DIY guides will build a steady stream of traffic to your website. Evergreen articles will help prove your authority, attract links and provide a lasting result.
Eye Catchy Titles Wins
Blogs and page titles decide if a visitor will stay or leave!
Titles are the first thing a person sees. If your headline is not compelling, even the most brilliant article will go unread. To get more insight on good working titles, use a title generator or headlines analyzer apps. Analysis shows that listicle content forms and titles with numbers prove to be winners.
Do a Research on your Competition
In Sun Tzu’s Art of War, one of the critical principles of victory is to know about your opponent’s strengths and weaknesses.
In SWOT analysis, we have seen that threat is a crucial analyzer. Your competitor is your primary threat, gauge his techniques and know his weaknesses. Doing your performance analysis and tackling weak points is key to success.
Find out what people want to know, their fears, and the route they will take so you can place yourself in the way. Let your content speak for itself, include graphics and statistics.
Pro Tip – Subscribe to your competitor’s e-mail list. This tactic will help you know your competitor’s methods and strategies to get the target audience.
Use Social Media
If you thought sharing is enough on social media, let me tell you it is not even close. Take active participation in discussions and get involved with online community activities.
Social media is a powerful tool because celebrities and impact makers hire an entire social media management team to manage their accounts. You don’t need a social media manager yet, but you can follow relevant groups and hashtags for the time being.
Pro Tip – Use social media for discussion and interaction. If you force your product to broadcast, it may piss off people. Insert your product and content with guile.
Answer on Quora
Quora has a domain authority of 93, which means people have faith, and they refer to Quora for their queries. This channel can prove to be a great medium to drive traffic to your website.
Answer relevant queries on Quora and link the keywords on your site or content. A point of caution, do it wisely and don’t spam it up. Spamming will only put a query on your credibility.
YouTube Videos Can Help
YouTube is a great platform to get organic traffic free of cost. One of the more significant reasons is people are shifting to viewing content-based videos than reading them.
Adding an instructional YouTube video will get you traffic; tutorials and information-based videos are much popular on YouTube. Always leave a link in the description of your site and vice versa.
Advertising can quickly generate visibility for your website. It also achieves in getting your website upfront to the target audience.
Advertising will only help if you have identified your market potential and focus on visitors who will click to get engaged. Dry clicks will only empty your pocket. Traffic is of no value when you are running ads; you need the right people who click to buy the product.
Pro Tip – Eliminate negative keywords that will attract irrelevant traffic to your website.
E.g., You own a vegetable mart but don’t provide organic vegetables; you can put MINUS ORGANIC VEGETABLES as a negative keyword.
LinkedIn has Potential Audience
The LinkedIn audience is an influential lobby that has much more buying capacity than organic traffic. LinkedIn is one of the best channels for driving traffic to B2B websites.
LinkedIn has an excellent capability of generating traffic for companies. Publish high-quality and original posts on LinkedIn to gain traffic and an authority badge for yourself.
E-mail marketing is another powerful way to reach your audience. An e-mail can effectively increase potential visitors.
Studies show that e-mail is viewed more seriously and professionally by people than by messages. A friendly e-mail request often works to woo customers or increase traffic to your website.
Pro Tips for e-mail marketing:
Build a subscriber list.
Keep e-mails short and specific with a personal touch.
Add a Call to Action (CTA).
Don’t spam a person with too many mails.
Add social share buttons to e-mails.
Use Lead Magnets
Lead magnets are content upgrades you offer for an e-mail subscription. The audience will sign up for your e-mail subscription list for free e-books or valuable information.
Pro-tip – Here are a few lead magnets that you can use to get subscribers.
Free online courses
Use Aggregator Sites
Aggregator sites don’t have their content, but they collect content from other sites and put it in one location.
Users are comfortable with these kinds of areas as they get a variety of content in one place. Here are a few aggregator sites where you can submit your content.
Guest blogging is writing posts for another website that is other than your own. By doing so, you get a backlink to your site. It is an excellent way to increase traffic to your website and create brand awareness.
The challenge here is to find the right website which will allow you and give you leads. You can also invite other bloggers to write on your site. Just ensure they note the right stuff that is original and of high quality.
Pro Tip. Google can find guest blogging sites for you. Just type ‘NICHE INVITE’ write with us (NICHE is the relevant keyword).
Links from relevant sites are authority boosters for your site. Reach out to people and introduce your content but don’t force your way.
Pro Tip – Create backlinks for brands mentioned in blogs. Ask a query related to your brand and then link if they cannot get the answer.
E.g., There is a blog on baking cakes, and you have written an article on – ‘Traditional Art of Baking.’ Ask if they know about the old traditional art of baking cakes. If they cannot answer or tell you that they will get back, use the opportunity to link your blog or article.
Go on Social Media sites and look for influencers from your industry or relevant niche. Get connected and seek their help and guidance. Most Influencers will charge you or take a chunk of your profit, but that’s all right as long as your investments are getting dividends.
Pro Tips – Influence the influencers! Yes, you’ve heard right, and the best way to do this is to take an interest in their content. Human psychology proves that people like it if people take an interest in their creativity. Do that, and it will yield results.
Blog commenting is also an effective way to increase traffic to your website. Find out sites that are having content in sync with your niche. SEMrush is a crucial tool to find your organic industry blogs for your commenting strategy.
Do your homework to analyze traffic, domain authority, and estimated views. No point going after sites where content is not shared, nor are there enough views.
Leave a comment on the relevant topic to gain conversation and visibility. Add something that can create a conversation; dry comments won’t help.
Avoid putting links in your comments. It will not gel well with the website owner and will mark you as unreliable.
Don’t use your business name; use your real name.
Promote with Blogger’s Outreach
Blogger Outreach is a technique to find relevant bloggers established and write for the same niche. It also consists of sending a personalized e-mail to promote your product or website.
The first step is to find bloggers who are already doing this job or are ready to do it for you. Compare the niche; if it is in sync, try to find their e-mail address. An excellent way to find it is on the contact page of the website. Send a personalized e-mail requesting to mention your product or website in their blogs.
The important thing here is learning to create a perfect pitch that works for you. These services can be free of cost or paid; choose wisely.
Pro Tip – Make a list of bloggers as you send an e-mail. Tick the responsive ones and strike out the unresponsive bloggers. Next time focus only on those who are responsive.
Promote with Relevant Online Communities
Online communities are spaces on social media or the Internet where you can hang out as an audience, analyze the discussion, or even put your views.
There are various online communities on Facebook groups, Instagram, Reddit, and many other platforms. If you are having trouble finding one try these links Facebook Groups and Directory of Slack Communities.
Pro Tip – Try and create a win-win situation. A lot of people are there who also need help or your support for their product. Help them and get a favor in return.
Drive Traffic from Forums
Forums have been lingering on the Internet since the early induction of the web. People are using these platforms effectively to drive traffic to their content and websites.
Many forums have good audience and engagement levels; this can help you get started to drive significant traffic.
If you don’t find the proper forum for your niche, create one. Use WordPress plugins designed for discussions to set up your forum quickly and effectively. Keep your content original and of high quality, and you will see a steady flow of traffic to your site.
Pro Tip – Create your profile carefully, and don’t spam the process. Quality content matters to start new threads.
Prevent Keyword Cannibalization
In simple terms, it is a civil war on your website!
Keyword Cannibalization is a term used when two or more pages on your website compete against each other for the same keyword. They are in a brawl to rank above each other.
This problem is evident with large websites having many pages. Cannibalization confuses google or any such search engine about the relevance of the keyword concerning the page. It will dilute the domain authority of your page and lower the traffic. Always keep a check on Keyword Cannibalization.
Pro Tip – Use a spreadsheet to find keyword cannibalization.
Statistics reveal that each pinned content on Pinterest has the power to generate visits on six pages. Pinterest has proved to be a great platform to generate traffic on your website. It was designed for sharing and has worked out well.
Pro Tips – Here are a few tactics that will help you.
Create a business account.
Pin at the right moment.
Create good images that catch the attention.
Join group boards that are relevant to you.
We guess you are reading the conclusion after reading this article word by word. Congratulations on your efforts! It was a long list.
We are confident that even if you implement half of the tips given in this article within days, you will see a considerable amount of traffic at your site. There will be a few tips you are already familiar with and would have tried; try the other suggestions.
A final word towards plagiarism and relevance – for content that lacks quality, originality, and new ideas, none of these tips will work. Your content must be original and relevant to the audience from the induction stage to the final assault.
Do let us know which tactics you have tried and how far you have succeeded in getting the traffic? If you have more tips and ideas, share them with us. In case you have further queries, please mention them in the comments section.